Freelancer profile translated to English.
Back to original languageAbout Wladimir
Growth isn’t about doing more. It’s about doing smarter.
I am Wladimir Delcros, Head of Growth with 10 years of experience in SaaS.
My obsession: transforming ideas into systems that scale.
Today, I design acquisition and retention engines powered by AI and automation.
No theory. Just concrete. And results.
I've worked with companies like Obat, Thetris, Avanoo, Le Monde, CodinGame, Muzzo, and Deepki.
And what I've learned is simple:
❌ Playbooks are dead.
✅ Impact comes from what we automate, what we dare, and what we repeat.
My method
Stay close to the user → everything starts from the field, never from a PowerPoint.
Build smart systems → scraping, AI agents, behavioral scoring, custom workflows…
Fail fast. Grow faster. → I iterate faster than the market moves.
My edge: creating growth with fewer resources, but much more leverage.
No need for an army.
Just code, ideas, and a well-thought-out stack.
If you're ready to scale, let's talk.
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- ObatGrowth ManagerMay 2024 - July 2025 (1 year and 2 months)Montpellier, FranceOptimization and automation of the complete AARRR funnel (Acquisition, Activation, Retention, Revenue, Referral).Implementation of a multi-channel Outbound & Prospecting strategy: targeting, segmentation, copywriting, and automated orchestration via n8n and CRM.Management of user journeys and improvement of product activation through AI-driven workflows and data.
- MuzzoHead of GrowthMay 2023 - May 2024 (1 year)Paris, FranceMy role focuses on product optimization and the implementation of Go-To-Market strategies, leveraging data-driven insights to fuel sustainable, scalable growth and enhance the customer journey from discovery to loyalty.
- CodinGameGrowth Product ManagerMay 2022 - May 2023 (1 year)San Francisco, CA, USA► Deploy a product-led growth (PLG) strategy. ► A deep knowledge of customers — Apply behavioral psychology to the customer. ► Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.► Engagement and Retention: Increase engagement, frequency, intensity, and feature adoption. The end goal is retention — more users bring in more business. ► Analytics and data visualization: covering the entire funnel from acquisition to conversion. ► Project management: Partner with UX Researchers, designers, data analysts, software engineers and demand generation to continuously formulate and execute on a roadmap to drive business. ► Product development process from ideation, design, and specification all the way through to development, QA, A/B testing, and release of features. ► Collaborate with your engineering team to maintain a user experience that is flaw-free and seamless while ensuring execution meets specifications.
Recommendations
+2
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Education
- Licence Professionnelle numerique Communication et e-activitésIAE Perpignan2013Connaissances techniques en informatique, en droit et économie du numérique, gestion de projet et stratégie de communication, ainsi qu’en marketing et référencement pour le web. Cette base technique peut ensuite permettre d’asseoir des compétences pratiques en infographie, intégration des contenus multimédias, gestion de solutions de e-commerce ainsi qu’en réalisation d’interfaces web ou mobiles.
- Certified CPD Digital Marketing DiplomaDistance Learning2015Mettre en avant une activité sur la toile, comment acquérir de nouveaux clients pour moins cher, convertir le plus possible de prospects en clients rentables et augmenter les parts de marché dans un secteur très concurrentiel, en croissance exponentielle et lucratif. Les techniques des professionnels pour être au top du classement dans les moteurs de recherche et être capable d’évaluer les attentes des clients. Tout ce qui est nécessaire pour créer son site internet, de la conception d’images et de pages web à la gestion des médias sociaux, des campagnes d’emails et de l’optimisation des moteurs de recherche (SEO).
Certifications
- Google AnalyticsGoogle2014