Wladia Lancrey-Javal

I work for Petit Futé, the leading publisher of tourist guides in the French-speaking market, where I manage the editorial and commercial development of several destinations: Green Spain (from the Basque Country to Galicia), Finland, Lapland, Cape Verde, and Kenya.

I support tourist offices, hotels, restaurants, museums, and all institutions and activity providers in their visibility strategy towards a qualified traveler audience (5 million visitors/month).

My involvement covers:

- Prospecting and account opening,

- Defining appropriate media strategies (print & digital),

- Designing content with high editorial value,

- Negotiating and monitoring partnerships.

I work at the intersection of sales strategy, media, and brand content, with a simple goal: to turn visibility into business opportunities.

Co-founder of Caracter Natural, a brand of raw honey and organic olive oil from the Sierra del Segura (Spain).

I managed the creation of the brand from A to Z:

- Positioning and brand platform,

- Product development and sourcing from producers,

- B2B & retail distribution strategy,

- Packaging design,

- Implementation of digital sales channels (e-shop, e-commerce, marketplace).

The brand is now distributed in 5 stores in Barcelona, 2 in Madrid, as well as online.

This experience allows me to support companies in their brand launch, sales strategy, product storytelling, and market access challenges.

Account, Purchasing & Content Managerat Naturitas, a major player in the European wellness e-commerce sector.

I contributed to revenue and profitability growth by focusing on three strategic levers:

- Building and managing promotional plans,

- Optimizing catalog visibility,

- Identifying growth opportunities per account.

- Negotiating volumes & economies of scale,

- Structuring assortments tailored to market expectations,

- Integrating high-potential innovations.

- Implementing commercial highlights (Black Friday, seasonality…),

- Adapting and localizing content between Spain and France.

This experience gave me a comprehensive view of the e-commerce revenue cycle: acquisition, conversion, margin, and loyalty.