Freelancer profile translated to English.
Back to original languageAbout Ouissem
I support companies, associations, and creators in the strategic design of their digital presence — from visual identity to the launch of a high-performing and scalable website.
My approach is based on dual expertise:
– Graphic Design & Art Direction: creation of visual identities, graphic guidelines, logos, and coherent visual universes.
– Web Development & CMS Integration: design of showcase or e-commerce sites on WordPress, Drupal, or PrestaShop, optimized for SEO and user experience (UX/UI).
Each project is conceived as a custom visual and technical architecture, combining aesthetics, ergonomics, and performance.
I intervene from the consulting and wireframing phase to the production launch, ensuring your complete autonomy through a clear and easy-to-manage back-office.
Additionally, I offer comprehensive support in digital communication strategy: SEO optimization, content consistency, responsive design, social media integration, and analytical monitoring (Google Maps, Analytics, Search Console).
🎯 Goal: to design a coherent, elegant, and sustainable digital ecosystem, serving your image and growth objectives.
English
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Can work on-site
Boulogne-Billancourt (up to 50km)
Experience
- LepanafricainWordPress Web Designer & IntegratorPRESS AND MEDIASeptember 2025 - October 2025 (1 month)Paris, FranceResponsible for the complete redesign of the website LePanafricain.info, a pan-African French-speaking media outlet, I handled the graphic design, WordPress development, responsive integration, and structuring of editorial content.I rebuilt the entire site architecture from imported archives (Wayback Machine), implemented a hierarchical publishing system (categories, sections, PDF magazine issues), and optimized performance, readability, and SEO.I also harmonized the visual identity (typography, color palette, layout) to modernize the media's image while respecting its historical DNA.My intervention resulted in a faster, clearer, and easily manageable website for the editorial team.
- Encouragement PublicWeb DeveloperCIVIC AND SOCIAL ORGANIZATIONSSeptember 2019 - September 2021 (2 years)18 Rue de la Pierre Levée, 75011 ParisCreation and development of the multi-site web for the association "Encouragement Public" and its delegations:https://encouragement-public.org
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Education
- Master's Degree in Plastic ArtsInstitut Supérieur des Beaux-Arts2001Maîtrise des techniques du graphisme et des logiciels Photoshop, InDesign et Illustrator.
- Mobile-Friendly Website DeveloperGRPG, Paris2015Maîtrise des langages HTML 5, CSS 3, Java Script et JQuery Mobile ainsi que UML et Scrum.