About Wissem
English
Fluent
Experience
- SEO Social WebWeb project managerDIGITAL AND ITSeptember 2013 - January 2014 (4 months)Hong-Kong, Hong Kong SAR ChinaImplementation of websites:- Formalization of projects and internal and external needs- Monitoring the progress of projects with providers- PHP / MySQL web development on showcase sites, blogs and price comparison projects.Developing the popularity of websites:- SEO: onsite optimizations and force of proposal on the content strategy- SEA: setting up campaigns on very targeted themes- Offline acquisition strategy on B2B issuesMonetization of websites:- Implementation of an affiliation strategy: choice of programs and integration- Optimization of display revenues- Development of new monetization levers: guest blogging, new formats, partnerships- Monitoring the evolution of performance
- Rush Hour MediaWeb Developer front-endDIGITAL AND ITJanuary 2014 - August 2014 (7 months)Hong-Kong, Hong Kong SAR ChinaFrontend Web DevelopmentBuilding websites which are smartphone, tablet and search engine friendly.- XHTML/CSS responsive design- PHP/MySQLFavorite CMS : Wordpress, Prestashop, MagentoFrameworks used : Jquery, Bootstraps, FundationWeb-Marketing Consulting- SEA : Managing adwords campaigns (3 accounts)- Onsite SEO- Web Analytics and conversion tracking
- La Française des JeuxTraffic ManagerENTERTAINMENT AND LEISURESeptember 2014 - October 2015 (1 year and 1 month)Paris, FranceObjective: to recruit new registrants with a target CPA- SEA: Management of brand and generic campaigns, monitoring of KPIs- SEO: Management of onsite projects, monitoring of netlinking and native advertising actions in collaboration with a web agency.- Display: Management of Real Time Bidding campaigns and creatives, monitoring of KPIs- Landing pages: optimization, performance monitoring- Mobile acquisition: application and mobile site
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Education
- M2 Marketing et pratiques commercialesIAE de Paris - La sorbonne2015Formation en web-marketing en alternance.