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Wissam SerdounWS

Wissam Serdoun

Strategy and Business Development

€1,000/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Wissam

🔹 Consultant in strategic development & market opening – GCC Specialist

I support international brands and companies in their establishment and expansion in GCC countries. My role: to open the right doors for you, in the right places, with the right people.

âś” Direct access to distributors, partners, and key players in the region
âś” In-depth knowledge of cultural, commercial, and regulatory specificities
âś” Field experience in negotiation, strategic positioning, and launches

My approach is human-centered, agile, and results-oriented. I move forward with you step by step to secure your first contracts and lay the foundation for sustainable development in the region.

📍 Sectors: beauty, luxury, wellness, food, tech, fashion & lifestyle
🌍 Languages: French, English, Arabic

Let's discuss your ambition in the Gulf. My network is ready.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Al Maktoum office
    EVENT MANAGER
    January 2024 - January 2025 (1 year)
    United Arab Emirates
    • Planning and managing official events.
    • Organized conferences, galas, VIP receptions under the direction of Al Maktoum Office.
    • Vendor management. Selected and negotiated with service providers
    • Supervised event setup
    • Ensured adherence to protocol and cultural requirements
    • Management and supervision of business operations
    • Set comprehensive performance and growth objectives.
    • Make reports of the processes.
    • Established policies that promote the company's culture and vision.
    • Participate in trade shows and events…
    • Write and submit reports to the CEO.
    • Participate in expansion activities (investments,acquisitions,business alliances,etc.)
    • Managed partner/supplier / influencers relationships....
  • HAILE BEAUTY|
    COO
    January 2020 - January 2024 (4 years)
    United Arab Emirates
    • Management of 37 employees worldwide.
    • Opening of a pop-up store in 12 shops.
    • Launch of new ranges.
    • Creation of a new visual identity.
    • Creation of a new corporate strategy.
    • Oversaw the business operations alongside the CEO.
    • Designed and implemented business strategies, plans and procedures
    • Set comprehensive performance and growth objectives.
    • Established policies that promote the company's culture and vision.
    • Oversee the day-to-day operations of the company and the work of the executives (IT, marketing, sales, finance, etc.).
    • Led employees to encourage peak performance and dedication
  • Sodexo Energy Maintenance France
    ASSISTANT TO GENERAL MANAGEMENT
    September 2019 - September 2020 (1 year)
    • Maintain and update main contacts and database of PartnersLiaise with clients, suppliers
    • Organizations of events,
    • Management of goodies,
    • Handover and follow-up of orders with suppliers,
    • Organization meetings, monitoring the team's agendas Supporting our existing Partners and Customers through
    • preparation of documents, incoming orders in line with Customer forecast & orders
    • Close cooperation with our Customers, Sales and other Internal departments. Interface function between Sales and the Internal Departments to ensure compliance with Customer appointments, taking into account internal processes and requirements.
    • Creation of shipping documents and invoices
    • Billing of reimbursements, complaints and returns processing
    • Internal and external reporting on Customer Service topics
    • Support with the introduction of new products by sampling.
    • Provide necessary secretarial and administrative support to the Sales Director
    • Obtaining Certificate of Origin
    • Document preparation
    • Arrange pickup by the Customer when order is ready
    • Prepare agendas,plan meetings, taking notes…

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Education

  • MASTER IN BUSINESS DEVELOPMENT
    INSEEC School of Business & Economics
    2019
    MASTER IN BUSINESS DEVELOPMEN T &
  • GRANDE ECOLE PROGRAM LICENSE
    INSEEC School of Business & Economics
    2017
    GRANDE ECOLE PROGRAM LICENSE

Skill set

Categories