Wissal Lezgham

Annotate and label data (text, images, or audio) to train AI models.

Compare multiple AI-generated responses and select the most relevant or correct one.

Correct grammar, spelling, and improve the fluency of responses.

Write or improve prompts (instructions) to test and optimize AI models.

Classify and categorize different types of content (information, spam, sensitive content, etc.).

Verify the accuracy of information produced by the AI and report errors.

Participated in CRM and Marketing Automation transformation projects in an international environment (EMEA). Contributed to the functional scoping of CRM (Salesforce) and Marketing Automation (Oracle Eloqua) solutions. Supported the collection and structuring of business needs (marketing, sales) and translated them into functional requirements. Participated in a multinational CRM migration project (Pivotal → Salesforce): As-Is / To-Be analysis, testing, and deployment. Contributed to the CRM Business Analyst role: customer segmentation, multichannel journeys, functional backlog. Performed functional benchmarks and CRM reporting (dashboards, KPIs). Participated in change management: user training and documentation

Analysis of marketing and business needs, structuring of customer data, and advanced segmentation on HubSpot. Contribution to visibility and activation actions (LinkedIn, B2B events), with impact measurement.