Description

I help companies transform business needs into scalable digital products that deliver measurable value for users and the business.

With 9 years of experience in Product Management and Business Analysis, I specialize in leading end-to-end product initiatives across web and mobile applications. I work closely with stakeholders, engineers, designers, and business teams to define product strategy, analyze requirements, evaluate solution options, and deliver impactful customer experiences.

My expertise includes product discovery, requirements gathering, business process analysis, system integration, user story and PRD/BRD creation, backlog management, and Agile product delivery. I have experience working on e-commerce, retail, grocery, marketplace, and customer-facing digital products, including complex initiatives involving multiple systems and cross-functional teams.

What sets me apart is my ability to bridge business and technical perspectives. I don't just document requirements, I help identify the right solution by balancing user needs, business goals, technical feasibility, scalability, and operational impact.

Typical projects I support include:

Product discovery and requirements definition
Product roadmap and feature planning
Business process and workflow optimization
System integration analysis
PRD, BRD, FSD, and user story documentation
Mobile and web product development
Stakeholder alignment and Agile delivery
Production issue analysis and solution design

Whether you need support defining a new product, improving an existing customer journey, or aligning business and engineering teams, I can help turn ideas into well-executed digital solutions.

Industry field of expertise

Languages

English
Fluent
Indonesian
Native or bilingual

Workplace preferences

Can work on-site

Jakarta (up to 50km)

PT GLOBAL DIGITAL NIAGA TBK (Blibli.com),
Associate Business Analyst Manager
August 2022 - October 2025 (3 years and 2 months)
Jakarta, Indonesia
• • Enabled Blibli's quick commerce capability by launching "Fresh by Bliblimart", introducing fast delivery grocery fulfillment through a dedicated system. Led end-to-end solutioning and cross-squad collaboration that significantly accelerated order fulfillment times
• • Enhanced add-to-cart and voucher engagement by updating price display logic to show voucher deductions and improving voucher visibility on the product detail page, resulting in ~10% higher add to-cart rate
• • Expanded the affiliate system for multi-entity use by assessing system impacts and cross-entity use cases, enabling seamless integration with group company tiket.com
• • Redesigned the quest system for affiliate-specific missions, reducing manual work by ~70% and increasing affiliate engagement and orders by ~10%
• • Improved cross-squad delivery efficiency as Lead Business Analyst in the Customer Experience Tribe by driving alignment, clarifying requirements, and accelerating decision-making across teams
• • Selected as a candidate for the Blibli Star 2022–2023 Program, recognized for outstanding performance
BPMN Product management SQL Atlassian JIRA Team management
PT GLOBAL DIGITAL NIAGA TBK (Blibli.com),
Senior Business Analyst
August 2020 - July 2022 (1 year and 11 months)
Jakarta, Indonesia
• • Led end-to-end customer-side delivery for a major Click & Collect upgrade, enabling multi–pickup point purchases and coordinating large-scale experience changes and data migration aligned with the new product data model
• • Collaborated with Product, UX Design, and Engineering teams to develop clear and comprehensive Business Requirement Documents (BRD) that aligned business goals with technical implementation
• • Analyzed and designed system flow to create unique product identifiers, improving product data accuracy and user experience
BPMN SQL Atlassian Confluence Atlassian JIRA User Experience Design
MAPAN (was part of Gojek group),
Product Manager
January 2017 - June 2020 (3 years and 5 months)
Jakarta, Indonesia
• • Collaborated closely with cross-functional teams including UI/UX, Engineering, Data, Marketing, Finance, and Customer Service to deliver impactful product initiatives
• • Modified referral incentive program to boost agent engagement and first transactions, achieving the highest lifetime sales in the first month after release
• • Launched integration with third-party platforms to support marketing experiments, enabling in-app analytics, pop-up, and push notifications that improved user engagement and retention
• • Enhanced Arisan product scalability by decoupling logistics from in-house to third-party partners, reducing logistics costs by 20%
• • Managed partner integrations to expand agent income opportunities through digital voucher sales, increasing adoption rate by 400% in the first month
Product management Data analysis Atlassian JIRA Atlassian Confluence Design Thinking