Description

Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports marketing, consumer goods (FMCG/CPG), digital commerce, tech and entertainment landscape!

Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired by Music & Sports Marketing Agency WAVE mid 2019.

Former Jury Member of the European Sponsorship Awards and Chairman of the BABM E-Commerce Steerco. Furthermore, Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling, premium event agency John&Jane, marketplace agency Merkado, Pro Cycling Team Qhubeka, etc.

Areas of Expertise/Experience:

✓ Business Partnerships & Sponsorships

✓ Sports Marketing & Experiential Marketing

✓ (Online) Entertainment & Gaming Business

✓ FMCG, Retail, Ecommerce, Marketplaces, Omnichannel and Digital Shopper Marketing

✓ Digital / Social Media

✓ Content Marketing & Creative Copywriting

✓ Business Development, Account Management & Active Sales Hunting

✓ Strategy & Insights

✓ Team Leadership

✓ Entrepreneurship

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Native or bilingual
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Tienen (up to 50km)

Wasserman / THE·TEAM
Senior Vice President | CEO Benelux
ENTERTAINMENT AND LEISURE
May 2023 - Today (3 years and 2 months)
Mechelen, Belgium
THE·TEAM is a leading global sports, music and entertainment company. Led by intelligence, ideas and influence, we provide representation and marketing services to talent, brands and properties.
Marketing Brand Strategy Communication PR Project Management
Décathlon - SE
Commercial Director - Global Sports Marketplace Partnerships
SPORTS
March 2020 - Today (6 years and 5 months)
Evere, België
Marketing Marketplace Business Development Bedrijf Starten Project Management sales Commercieel
WAVE Agency
Partner - Strategy & Business Development
SPORTS
July 2019 - June 2023 (4 years)
Aalst, Belgium