Wilson Arango

I supervise and manage the process of receiving, controlling, and verifying goods according to the group's quality and traceability standards. I coordinate with suppliers and transporters to ensure efficiency in delivery times and correctness. I document and invoice company orders. I control inventory stock through IT systems (ERP). I managed warehouse operations, controlling inventories and optimizing receiving, storage, and dispatch processes. I coordinated picking and packing orders, ensuring efficiency and accuracy using ERP, WMS, Google Sheets, and mobile devices. I updated information on Google Business Profile to ensure visibility and data accuracy. I implemented continuous improvements supported by Power BI and digital reports, collaborating closely with logistics, purchasing, and sales teams.

I comprehensively manage the commercial and administrative relationship with key accounts and corporate clients, ensuring the achievement of sales and loyalty objectives, using CRM (HubSpot / Salesforce) and Microsoft Excel. I prepared and analyzed sales, billing, and portfolio tracking reports, optimizing decision-making through advanced Excel.

I developed and implemented commercial strategic plans and local marketing campaigns, aligned with business objectives, using Google Ads, market analysis, and strategic planning tools. I comprehensively managed over 20 points of sale, with more than 100 indirect and 25 direct staff, ensuring the achievement of commercial objectives and service standards, supported by performance dashboards, POS, CRM, and commercial analytics tools for continuous monitoring of results. Sales KPIs: I organized action plans for the achievement of objectives, billing, sales growth, average ticket, conversion rate, sales by channel, profit margin, inventory turnover, and customer retention.

Development and implementation of commercial strategic plans and local marketing campaigns, supported by tools such as Google Ads, CRM for customer segmentation, results tracking, and conversion optimization. I supervise, train, and lead multidisciplinary teams, using management and communication platforms such as Microsoft Teams, fostering high performance, collaboration, and achievement of objectives.

I manage budgets, control inventories, and analyze KPIs, using advanced Excel, ensuring operational efficiency, cost control, and data-driven decision-making. I design and implement the ABC inventory strategy, classifying products by value and turnover to optimize stock management, reduce costs, and improve availability. I use advanced Excel, analytics tools like Power BI for inventory tracking, report generation, and data-driven decision-making.

I led negotiations with suppliers for strategic purchases, ensuring competitive conditions, quality, and optimal delivery times. I apply cost analysis and supplier management using advanced Excel and order tracking platforms, ensuring supply chain efficiency.