About Wilma
English
Native or bilingual
French
Fluent
Finnish
Native or bilingual
Swedish
Conversational
Experience
- AITO DigitalDigital Marketing SpecialistCONSULTING AND AUDITSSeptember 2024 - Today (1 year and 9 months)Paris, France- Development and implementation of data-driven digital marketing strategies, integrating SEO, content optimization, and advanced analytics to maximize brand visibility and audience engagement.- Conducting in-depth market research, enabling the creation of targeted marketing strategies that directly support clients' business objectives.- Continuously refining marketing campaigns using performance data, ensuring alignment with client goals and achieving sustainable results.
- Institut finlandaisDigital Marketing and Communication ManagerSeptember 2022 - March 2024 (1 year and 6 months)Paris, France• Development and implementation of an organic digital marketing strategy increasing engagement by 24%.• Management of communication partnerships with French artistic institutions and the Finnish Embassy.• Standardization of brand tone and content guidelines to ensure consistent messaging across digital platforms, strengthening brand recognition.
- Birger Christensen CollectiveDigital Marketing CoordinatorOctober 2021 - September 2022 (11 months)Copenhagen, HS, Denmark• Coordination of funnel marketing campaigns for social ads, SEM, and e-mailing, increasing ROI from 4.5% to 43% for two B2C e-commerce platforms.• Analysis of e-commerce and campaign performance to support brand and product launch strategy.• Contribution to UX development of websites, thereby improving their performance. Brands: Rotate, Remain
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Certifications
- Advanced Google AnalyticsGoogle
- Google Ads Search CertificationGoogle2020