Freelancer profile translated to English.

Description

My name is Willys and I develop your online business.

Digital and e-commerce project manager, I acquired my expertise after several years at L'Oréal in transversal digital roles, particularly in relation to more than a dozen national retailers (Sephora, Nocibé, etc.) and marketplaces (Amazon, Veepee, ...).

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What I can do for you:

- Manage and optimize your website, focusing on UX, SEO, and operational efficiency of campaigns

- Develop and manage your e-commerce presence on retailer platforms like Amazon, from e-merchandising to CRM, including brand content optimization

- Manage your complex digital projects

- Apply innovative strategies with generative AI, MidJourney or ChatGPT to boost your performance and achieve your goals

My added value:

- Several years of experience on various digital projects, from digital marketing to e-commerce, from startups to large corporations, I adapt easily and am very flexible to new projects

- Clear understanding of business challenges with the implementation of profitable actions, therefore with quantifiable turnover

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Shall we discuss it?

See you soon,

Willys

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Khmer
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Toulon (up to 50km), Marseille (up to 50km), Strasbourg (up to 50km)

L'Oréal
Digital Project Manager & Generative AI
FASHION AND COSMETICS
November 2023 - Today (2 years and 6 months)
Paris, France
Project for the development of generative artificial intelligence within the group.

Definition of Use Cases with the various brands/divisions of the group (+20 Use Cases).
Project management, frame definition, brief & debrief.
Management of the creative agency-group relationship.
Definition of KPIs and restitution of Use Cases.
artificial intelligence Digital project manager Agile project management Team management Agile methodology Communication Adaptability and flexibility
L'Oréal
E-commerce Project Manager
E-COMMERCE
September 2020 - October 2023 (3 years and 1 month)
Paris, France
As E-commerce Project Manager, managed the brands Azzaro, Cacharel, Diesel, Ralph Lauren, Maison Margiela, and Atelier Cologne on retailer websites in the French market.
Scope: 13 websites including Sephora, Nocibé, Marionnaud, MyOrigines, Amazon, Veepee.

• Brand Management & E-Merchandising: Management of brand image in the French online ecosystem and definition/optimization of the offering and content on partner retailer sites.
→ Launch of +10 products & gift sets per year in line with business strategy. Increase in brand Content Score through optimization of products, brand spaces, customer reviews, SEO.

• Commercial Development: Negotiation and implementation of online commercial promotions.
→ Execution of +10 commercial promotions per year based on key commercial periods and negotiation of additional visibility generating incremental revenue.

• Amazon: Definition and development of business and media strategy.
→ Implementation of Search and DSP media strategy in collaboration with Amazon teams and media agency for ongoing activities and key periods like Black Friday and Prime Day. Participation in the L'Oréal multi-division TIKTOK activation. Strategic selection and negotiation of funding.

• Marketplace: Definition and development of the offering and business strategy on Veepee.
→ Determination of product assortment, promotional strategy, and activations during key commercial periods (+50% revenue in Black Friday operation).

• User Experience: Improvement of the online consumer experience.
→ Creation of online fragrance discovery tools (fragrance finder, sample tester, landing page).

• Performance Analysis.
e-retail brand image Branding E-commerce e-commerce website Marketing Project management Web marketing strategy Web project management User Experience (UX) Marketplace Amazon Business development SEO e-merchandising
L'Oréal
Digital Project Manager
E-COMMERCE
September 2019 - August 2020 (1 year)
Paris, France
Responsible for the garnier.fr website within the Garnier France digital team.
In charge of updating the site according to new products and key periods, highlighting bestsellers, translating assets, and providing support on various digital projects (e-commerce and social media).

• Project Management: Migration and redesign of the garnier.fr site.
→ Collaboration with 6 agencies and the marketing team, content creation (+300 product sheets & 20 brand sheets), go-live, optimization (SEO, traffic, design, performance, and reporting).

• Webmastering: Management of the garnier.fr site.
→ Creation of content and highlighting of products based on key periods (innovations, bestsellers, news), updating product launches/discontinuations, managing tester reviews.

• Influencer Marketing: Management of influencer campaigns from initial brief to reporting.
→ 5 campaigns/month, +40 profiles per campaign.

• Social Media: creating local content for Instagram, YouTube publications, performance analysis and reporting.

• E-commerce: updating product sheets, creating A+ content for Amazon and CDiscount.
Wordpress CMS Sitecore PO Product Ownership E-Commerce SEO PDP Webmastering Influencer marketing