Willy F.

For over 10 years, I've been helping brands build a strong, coherent, and memorable visual identity — from creative strategy to production-ready files.

My playground: branding in all its forms. I create identities that hold up across all media, from logos to packaging, catalogs, signage, and print campaigns. I illustrate in both flat design and by hand, and I integrate artificial intelligence into my creative process to work faster without sacrificing quality.

What sets me apart: I handle the entire project — briefing, design, variations, and file preparation for manufacturers. You don't have to juggle multiple vendors.

I work in French, English, and German, allowing me to support both French and international clients.

Short deadlines don't scare me. Demanding briefs don't either.

Let's talk about your project →