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Willian CoelhoWC

Average response time: 1 hour

Freelancer profile translated to English.
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About Willian

I am a direct-response copywriter, specializing in VSLs, sales pages, and creative assets that have generated millions in revenue. My mission is simple: write copy that converts and allows businesses to truly grow.

What sets me apart is my ability to combine strategy and execution: I deeply understand the persona, build the marketing thesis, create the unique mechanism, and develop the offer from A to Z, always focusing on performance and real metrics like CPA, ROAS, and ROI.

I enjoy working on ambitious projects where copy has a direct impact on business growth. My goal is to help companies increase their results through persuasive, creative, and conversion-optimized copy.

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • AuriCaps
    Copywriter
    March 2024 - September 2025 (1 year and 6 months)
    Responsible for creating and optimizing VSLs, sales pages, ads, and other copywriting content. I developed the offer strategy, aligning the marketing thesis, unique mechanism, and creatives to maximize results. Recognized for delivering work on time, with high quality and consistency, adapting quickly to changes and working under pressure.
    Relecture et optimisation de copy VSL (vidéos de vente) Advertorial • Rédaction d’offres et de propositions irrésistibles Pages de vente
  • AntiRemarketing
    Copywriter
    May 2021 - February 2024 (2 years and 9 months)
    Responsible for creating and optimizing VSLs, sales pages, ads, and other copywriting content. I developed the offer strategy, aligning the marketing thesis, unique mechanism, and creatives to maximize results. Recognized for delivering work on time, with high quality and consistency, adapting quickly to changes and working under pressure.
    VSL (vidéos de vente) Relecture et optimisation de copy Rédaction pour upsell et cross-sell Publicités à haute conversion Advertorial
  • Vite transport
    Copywriter
    May 2020 - May 2021 (1 year)
    Genève, Switzerland
    Responsible for customer acquisition via the internet, planning and executing digital campaigns to generate leads and conversions. I optimized paid traffic strategies and online channels to maximize results and customer base growth.
    Relecture et optimisation de copy Stratégie d’offre et de tunnel de vente Storytelling persuasif Facebook Marketing Facebook Ads

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Education

  • RMBC
    Stefan Giorgi
    2020

Skill set

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