William Simon

As part of this mission, I assist franchise networks in setting up, managing, and optimizing their digital acquisition campaigns via Google Ads and Meta Ads.

The main objective is to generate qualified leads for each franchisee while maintaining overall strategic consistency across the network. This involves an approach that is both centralized on strategy and adapted to the specific local needs of each point of sale.

My mission begins with an audit and scoping phase to identify business objectives, geographic areas to cover, priority targets, and offers or services to promote. Based on this, I configure all campaigns: Search campaigns, Performance Max campaigns, remarketing, Social Ads campaigns (Facebook and Instagram), as well as conversion tracking via Google Analytics 4, Google Tag Manager, and Meta pixels.

I assist the eco-responsible shoe brand Saola in managing and optimizing its acquisition campaigns on Google Ads and Meta Ads.

The goal is to increase online sales, improve advertising profitability, and enhance brand visibility in its target markets.

My mission includes daily management of Search, Shopping, Performance Max, and Social Ads campaigns, with continuous work on optimizing audiences, ads, visuals, and budgets.

I also ensure performance monitoring via Google Analytics 4 and Google Tag Manager to analyze conversions, identify growth levers, and adjust the acquisition strategy.

This collaboration allows the brand to improve its digital performance, increase its sales volume, and build sustainable acquisition in a competitive e-commerce environment.

I assisted an e-commerce site specializing in the sale of automotive wheels in the complete setup of its Google Ads account to boost online sales.

The main challenge was to structure a high-performing account based on user searches and the complexity of the catalog. I designed a campaign architecture segmented around three strategic axes: wheel brands, car brands, and vehicle models.

This organization allows capturing highly qualified searches and tailoring ads to each search intent, while maximizing relevance and conversion rates.

I also implemented conversion tracking via Google Analytics 4 and Google Tag Manager to accurately measure performance and optimize campaigns.

This structure now provides a scalable, easily optimizable account capable of supporting catalog and revenue growth.