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William SellersWS

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Freelancer profile translated to English.
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About William

Strategic planner trained at Dragon Rouge, I support strategy, design, and innovation teams in structuring strategic recommendations and developing brand platforms.

During my experience in strategic planning at Dragon Rouge, I contributed to several international brand strategy competitions and projects. Notably, I worked on creating the strategic platform for a new professional league for the French Football Federation, defining the strategic axis, writing the brand manifesto, and developing the signature chosen for the launch.

My approach combines cultural analysis, understanding of market dynamics, and strategic thinking to identify relevant insights and build clear, actionable positioning.

I intervene in particular on:
• development of insights and cultural analysis
• structuring responses to tenders
• definition of strategic axes and brand platforms
• formalization of strategic recommendations

I enjoy working at the intersection of strategy, design, and business to transform complex analyses into clear and actionable strategic directions.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Dragon Rouge
    Strategic Planning & Project Manager
    DIGITAL AND IT
    September 2025 - February 2026 (5 months)
    Paris, France
    • Contribution to brand strategy and strategic planning projects for international organizations and brands.

    • Participation in several agency competitions: brief analysis, insights development, structuring of strategic recommendations, and construction of presentation narratives.

    • Contribution to the creation of the strategic platform for a new professional league for the French Football Federation: definition of the strategic axis, writing of the manifesto, and development of the signature chosen for the launch.
    Brand Strategy Strategic Planning Brand Strategy Benchmarking and Competitive Analysis Project Management
  • Recoup - NY
    Research Assistant
    RESEARCH
    September 2023 - June 2024 (9 months)
    New York, United States
    Research assistant for a study aimed at better understanding the mental health of people in precarious situations in New York.
    Project Management
  • ab3c
    Project Manager
    CONSULTING AND AUDITS
    January 2022 - April 2022 (3 months)
    Paris, France
    - Assistant Project Manager in a PR and event communication agency.
    - Organization of international B2B events such as CFIA, SIRH/+, EUROPAIN, etc.
    - Management of Facebook and LinkedIn posts for clients with over 10,000 followers.
    Project Management Public Relations

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Education

  • BBA - Strategic Design & Management
    Parson's School of Design
    2024
  • M2 - International Business & Sustainability
    Sciences Po Paris
    2026

Skill set

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