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William SaulnierWS

William Saulnier

Business and Marketing Strategy Consultant

€1,200/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About William

With 7 years of sales experience at LinkedIn Ads and 4 years in selling SaaS and IT solutions, I support you on ad hoc and long-term projects in the following areas:


**Audit of current practices**: A detailed analysis to identify opportunities for improvement on your commercial (GTM) and marketing (lead generation, LinkedIn Ads campaigns, audience nurturing) strategies.

**Creation of prospecting methodologies, structuring of the discovery phase, sales pitches & objection handling**: Proven sales techniques to overcome objections and increase conversions.

**Audit of collaboration between sales and marketing**: Recommendations to strengthen alignment and cooperation between your teams, keys to success.

**Content strategy advice**: Targeted content strategies to increase lead generation and improve conversion.

**Competitive Analysis**: Valuable insights to strategically position yourself against the competition.


**Coaching**: Individual support to develop your skills and help you navigate these changes.


  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 50km), Rennes (up to 10km)

Experience

  • Figma France SAS
    Senior Enterprise Account Executive
    SOFTWARE PUBLISHING
    August 2022 - March 2024 (1 year and 8 months)
    Paris, France
    **Complete management of the sales cycle**: from prospecting to closing and upselling, resulting in significant revenue growth in Figma's enterprise accounts.

    **Development of an enterprise portfolio**: Expansion of a portfolio of 70 accounts, combining new and existing customers (60% retention / 40% expansion), generating a $1.5 million increase in annual recurring revenue (ARR).

    **Acquisition of new customers**: more than 40 new customers across EMEA, contributing to a 15% growth in market share in the region.

    **Product and technical expertise**: acquisition of in-depth product knowledge and technical expertise, enabling consultative sales calls with a wide range of stakeholders (Tech, Purchasing, Legal, Product, Design).


    Consultative selling B2B Prospecting Lead nurturing Closing
  • LinkedIn
    Enterprise Account Director
    TECH
    October 2020 - July 2022 (1 year and 10 months)
    Paris, France
    **Strategic management of a key account portfolio**: Managing a portfolio of 10 key accounts in the financial services sector, generating more than $4 million in multi-year contracts.

    **Leadership**: team lead of an internal team of 3 people, with a focus on skills development in the field of financial services.

    Coaching and talent development:Training and mentoring new team members and junior representatives in Paris and Dublin,



    Consultative selling Business development Digital strategy consulting B2B Prospecting LinkedIn Prospecting
  • Linkedin
    Account Director
    SOCIAL NETWORKS
    January 2016 - September 2020 (4 years and 9 months)
    Dublin, Ireland
    **Portfolio management**: responsible for a portfolio of 50 to 70 accounts, dedicated to acquisition, including startups, SMEs and large groups.
    **Complete sales cycle**: supervision of the entire sales cycle, from prospecting to closing, including lead qualification, pipeline management and upselling.
    **Internal initiatives and expansion**: Design and implementation of initiatives to accelerate growth in EMEA and France, with the organization of acquisition events and the development of an agency program.
    **Recruitment and training**: Supervision of new recruits with personalized training and coaching programs.
    **Creation of resources**: Development of internal materials to improve the skills of the sales team.
    **Marketing strategy**: Advice on marketing strategy, including the implementation and management of LinkedIn campaigns.
    **Content audit**: Analysis and optimization of content to maximize its impact.
    **Campaign management**: Strategic and operational supervision of campaigns, with rigorous monitoring of KPIs and regular reporting.
    **Performance**: average performance over 5 years of 150% (from 89% to 282%).

    Marketing Content Marketing LinkedIn LinkedIn Marketing Channel Manager LinkedIn Ads Linkedin Sales Navigator Salesforce Social media strategy Commercial B2B Prospecting Telephone Prospecting B2B Lead Generation Lead generation

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