About William
English
Native or bilingual
French
Native or bilingual
German
Conversational
Experience
- WITHINGSLead Amazon EU - Retail & MarketingTECHSeptember 2021 - July 2022 (11 months)Paris, FranceLead Withings' growth on Amazon Europe, both in retail and marketing.Retail:- Management of Amazon seller accounts at 8 figures- Launch of new products on Amazon- Optimization of forecasts and incoming logisticsMarketing:- Management of an annual marketing budget of 7 figures dedicated to Amazon, divided between AMS, DSP and live sports opportunities (Champions league, Ligue 1, Rolland Garros).- Optimization of traffic and conversion rate by improving product pages (Bullets points & A+ content revamp)- Implementation of promotional campaignsAchievements:- Launch of Scanwatch connected watches on amazon.comTools: Perpetua, Cobalt, Helium10, Channel Advisor
- Kusmi Tea - OrientisAmazon ConsultantE-COMMERCESeptember 2020 - August 2021 (1 year)- Proactive advice on business development and stock management- Proactive management of ads for all European markets- Implementation of an optimized e-mail sequence, adapted to the branding of the brand- Improvement of product sheets (Images, keywords, bullet points) and stores
- HMM EUROPE
On Malt
Assistance set-up seller central and logistics in the import of the first containers to Amazon EuropeE-COMMERCEAugust 2020 - September 2020Paris, France- Advice on importing first containers, including optimizing the logistics of a buffer stock in preparation for the launch of 3 new products on the Amazon Europe market.- Detailed presentation of the operation of the Seller Central, good practices in its daily management and the addition of products to the catalog.- I remain available until the effective (and successful) launch of all products.
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Education
- International College of Management Sydney (ICMS)Bachelor of Business Administration - BBA2019Major in E-commerce