Freelancer profile translated to English.
Back to original languageAbout William
Currently Chief Marketing Officer (CMO) for RateHighway, I help companies grow digitally with an ROI-driven and international approach.
With 11 years of experience, I have led acquisition and brand strategies for global mobility leaders (Hertz, Europcar) as well as for major players in the restaurant (Vapiano) and tourism sectors.
What I bring to your project:
Strategic Vision: Definition of your Go-to-Market (GTM) roadmap and marketing/sales alignment.
Performance Expertise: Advanced SEO/SEA optimization (e.g., +100% organic traffic EMEA at Hertz).
International Culture: Bilingual, after 5 years in London and daily collaboration with Silicon Valley.
Available 2 days a week (Thursday/Friday) for strategic consulting or part-time Marketing Director missions.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- RateHighwayChief Marketing OfficerTECHJanuary 2026 - Today (7 months)California City, United StatesFull management of the global marketing strategyBrand positioning definitionGo-to-Market (GTM) strategy design and deploymentOperational roadmap establishmentResource direction and managementStrategic alignment of marketing with growth objectives
- Les Vacances Camping Paradis & Ushuaïa VillagesDigital Marketing ManagerTRAVEL AND TOURISMAugust 2023 - December 2025 (2 years and 4 months)Paris, FranceDefinition and implementation of the Search Engine Optimization (SEO), User Experience (UX), and Search Engine Advertising (SEA) strategy for Camping Paradis and Ushuaïa Villages websitesCreation and design of Ushuaïa Villages and integrated campsites websitesLaunch and management of SEA campaignsMonitoring of performance and sales for the different brandsSupport for franchisees in optimizing their website referencingImplementation of a CRM tool and creation of workflows
- Vapiano France & LuxembourgDigital Marketing ManagerRESTAURANTS AND FOOD SERVICEMarch 2022 - August 2023 (1 year and 5 months)Paris, FranceImplementation of the Vapiano Lovers loyalty program and promotional/informational workflowsDefinition of the organic and paid acquisition strategy (SEA and Paid Social)Definition of the Social Media and Influencer strategyWebsite renovation and User Experience optimization
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Education
- Master 2 Marketingl'Université Paris Ouest/Sup de V/CCIP2014Master 2 Marketing
- Master 1 Management des Organisationsl'Université de Nanterre Paris Ouest.2013Master 1 Management des Organisations