About William
With over 14 years' experience in digital advertising and SaaS Enterprise platforms, I've developed international client portfolios at Havas, Publicis and Canal+.
Organised and proactive, I'm an expert in sales enablement and sales strategies.
Certified in Google Marketing Platform and The Trade Desk, I have managed teams and organised training courses for 6 years. My skills in business development, data analysis, project management and negotiation make me a multitasking profile.
I excel in client success and account management across search, video, social,and programmatic display. I have a proven track record in campaign management, working with agencies, publishers,and brands.
Fluent in French and English. As a team leader for 6 years, I fostered collaboration and innovation.
In my previous experience, I was able to increase tool adoption, maintain a high contract renewal rate and exceed sales targets. I'm looking for new challenges in digital that I could contribute to any Ad-tech, Media Agency, Publishers or Small Business.
Available ASAP, I am committed to maximising campaign ROI and client satisfaction.
KEY SKILLS AND COMPETENCIES INCLUDE
Business development | Client facing experience | Active team contributor | Solid data analysis | Project management | Shrewd negotiator | Resilient problem solver | Strong organiser | Keen eye for detail | Team Management
CERTIFICATIONS
MS Office ECDL | TikTok | LinkedIn | Twitter | Google Marketing Platform | The Trade Desk
German
Conversational
Armenian
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 15km)
Experience
- Paragone.aiSENIOR CUSTOMER SUCCESS MANAGERSOCIAL NETWORKSMay 2021 - January 2024 (2 years and 8 months)Paris, FranceCoordinating with 3 Product & Technical Managers to review & improve customer experience.Collaborating with 3 Sales Directors to assist as Sales Enablement new customers. Led 3 digital projects from initiation to completion, promoting the value of the products Increased Top Brands’ platform usage by 35% including SNCF, SAMSUNG, UEFA, Longchamp, Canal+, Editis, EDF, Yves Rocher by delivering actionable training and educational materials Increased client renewal retention to above 90% for 27 highly strategic accounts in 2021 including Havas, Publicis, OMD, Group M Exceeded quarterly upsell targets by 20% in 2022 (up to 600k€ / Quarter)
- Nano Interactive GMBHSenior Account ManagerDIGITAL AND ITMarch 2018 - March 2020 (2 years)Paris, FranceDeveloped a bespoke regional client servicing for Agencies, Clients Direct & Retails(Bouygues Telecom, Total, PSA, Old El Paso, Speedy, Poulpeo, CNED, Havas Voyage, VW, Mercedes…)Weekly reports to the MD France about FR Global Activity, Revenue & Delivery ForecastActed as a primary expert for FR campaigns optimization (realistic KPI, seasonality, Keywords, whitelists...)Managed “At risk” clients and participated in recovery effort to set long term partnershipsReduced by 20% Internal SLA with developing quality control procedures for campaign implementationsInnovated processes & supports (Campaign Launches turn around, Product Specs, Analysis)Developed from scratch automation of campaign tracking & reporting insights from DBM through Power BIInvolved on header-bidding integration with publishers to develop Nano’s private market place (PMP)
- FreeWheelAccount DirectorDIGITAL AND ITMarch 2016 - March 2018 (2 years)Paris, FranceOperated as a primary senior contact and advocated for associated business partnersNew business: External face of Freewheel in industry organizations, (Sales meetings & Demos)Partnered closely with Client’s IT team to accomplish the API on boarding process within the deadlinePrivate Consultant: Clear understanding of agencies workflows and strategic thinking to save time and resources allocationProject management: ensured successful process implementation, as maintained compliance with all scope and cost specifications.Provided support, direction & education to Adazzle Product & Dev teams for strategic precisions and trading desk campaign managementConducted training sessions for executives and key decision makers (agency & publisher) to encourage the platform usageLed monthly reviews: Maximized client servicing with deep insights report & analysis including support, deliveries and users need
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Education
- Master in Management “Grande Ecole” programESC Clermont Business School2011• Specialty Marketing – E-business in learning
- Bachelor in Economics and ManagementParis X Nanterre University2009• Specialty Econometrics and Modeling
Certifications
- Microsoft Office Specialist (MOS) MasterECDL2011