About William
English
Fluent
Spanish
Basic
French
Native or bilingual
Experience
- NIKE European Operations Netherlands B.V.ART DIRECTOR & EXPERIENCE DESIGNERRETAIL (LARGE RETAILERS)February 2023 - August 2023 (7 months)Hilversum, Netherlands• Art direction of major advertising campaigns, including product launches and seasonal collections (Cyberweek, Club Kits, Summer Festival).• Collaborated with internal teams (designers, writers and marketers) to develop and execute brand strategies.• Contributed to the artistic direction of personal branding campaigns for top Nike athletes, with the creation of personalized marketing content (Victor Wembanyama).• Directed the spatial design of the venue for Africa Day, a Nike initiative celebrating the culture, creativity and potential of Africa. Also piloted the redesign of the visual identity for the 2023 edition.
- Publicis SapientART DIRECTORDIGITAL AND ITFebruary 2019 - July 2019 (5 months)Paris, France• Art direction of major advertising campaigns, including the launch of services and products for various brands (Nissan, Solidays, Nestlé, Carrefour, Visa, La Banque Postale…).• Collaborated with UX designers to create visually impactful digital solutions, in line with client objectives.• Worked in partnership with event organizers and clients to create dynamic motion designs that reinforce the themes and identity of the brands.
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Education
- Bachelor Creation and DesignIIM2018
- Master Creative Design BrandingISCOM2020