About William
As a seasoned B2B Brand Specialist with a rich tapestry of experience in design, content, and marketing, I've had the privilege of guiding nearly 100 companies and startups on their journey to brand elevation and audience expansion. My expertise lies in understanding the unique narrative of each brand and translating that into a compelling visual and verbal story that resonates across markets.
Fluent in three languages, I leverage my linguistic versatility to ensure your brand's message is not just heard, but felt on a global scale. This trilingual capability enriches my approach, allowing for nuanced, culturally sensitive brand strategies that appeal to diverse audiences.
I am the founder of Inwan Studio, a comprehensive 360 agency that is the culmination of my dedication to branding and marketing excellence. At Inwan Studio, we don't just create brands; we breathe life into them, ensuring they stand out in today's saturated markets. Our holistic approach encompasses everything from UI/UX design, graphic design, and identity creation to logo design and copywriting, all tailored to keep your brand consistently compelling.
Whether you're looking to inject new life into your brand or crafting one from the ground up, I'm here to guide you through the intricacies of creating a presence that speaks volumes. Let's have a chat and unlock the potential of your brand together.
Let's work together to bring your online vision to life. Get in touch today!⚡️
English
Native or bilingual
French
Fluent
Spanish
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- KompiCreative& Tech Lead · End-to-end ProductTECHNovember 2025 - December 2025 (1 month)London, United KingdomI created, designed, built, developed and launched Kompi in 3 weeks. From market research, to brand creation, tech development and launch.
- Jimbo Connect Ltd.Brand Design & Brand IdentityHEALTH AND WELLNESSJune 2024 - August 2024 (3 months)Manchester, United KingdomFor Jimbo, I undertook a comprehensive creative overhaul that covered multiple facets of the brand's identity and presence. Here’s a breakdown of the work completed:1.Logo Design:Crafted a distinctive and memorable logo that embodies Jimbo’s core values and appeals to its target audience. The logo is versatile, easily recognizable, and scalable across various platforms.2.Branding:Developed a cohesive branding strategy that ensures consistency across all touchpoints. This includes color schemes, typography, and visual elements that align with Jimbo's identity and market positioning.3.Brand Identity:Created a strong brand identity that reflects Jimbo’s mission, vision, and values. This included designing key assets like business cards, letterheads, and brand guidelines that dictate how the brand should be represented in all communications.4.Social Media Strategy:Devised a comprehensive social media strategy aimed at boosting engagement, increasing followers, and driving conversions. This strategy includes content calendars, platform-specific tactics, and performance metrics to ensure ongoing success.5.Copywriting:Provided compelling and persuasive copy across all of Jimbo’s channels, ensuring the brand’s voice is consistent and engaging. This includes website copy, social media posts, taglines, and promotional material.6.Web Design:Designed a user-friendly and visually appealing website that reflects Jimbo’s brand ethos. The site is optimized for both desktop and mobile, with a focus on user experience, navigation, and conversion optimization.7.Marketing Strategy:Developed a strategic marketing plan to drive brand awareness and customer acquisition. This includes market research, target audience identification, and tailored campaigns across various digital and traditional channels.
- stackoptimiseBrand Refresh and Website Revamp + Graphic Designs & VideosCONSULTING AND AUDITSNovember 2023 - January 2024 (1 month)London, United KingdomI had the thrilling task of steering the visual aspects of StackOptimise's brand refresh and website revamp. This involved giving a fresh new look to the existing logo and selecting a vibrant colour palette that echoed their innovative ethos. In redesigning their website, my focus was on marrying aesthetics with user-friendliness, ensuring a seamless and engaging user experience. My work extended to producing a range of graphic materials that complemented the new brand identity, and collaborating closely with the video production team to integrate these visual elements into captivating videos. This project was a fulfilling opportunity to blend creativity with functionality, significantly contributing to StackOptimise's brand transformation.
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Education
- Business Administration, Management and OperationsQueen Mary University of London2013Business Administration, Management and Operations