William Kenny

Paid advertising and sponsorship – I develop and manage paid strategies on Meta, TikTok, and Snapchat, from budget allocation to content adaptation and A/B testing. I have achieved excellent results in terms of reach, engagement, and community growth with budgets ranging from 500 to 200,000 euros.

Social project management – I coordinate multi-platform campaigns from end to end, from editorial planning and creative briefs to content production, scheduling, and team alignment. I bring solid experience in live events, brand activations, and long-term collaborations.

Reporting and analysis – I monitor key performance indicators (KPIs) for all campaigns and platforms, and I write actionable monthly reports to guide strategic decisions. I am skilled at identifying content performance patterns and optimizing ROI through data-driven insights.

Creative proposals – I conceptualize bold, platform-native ideas that align with brand identity and audience trends.

Management – I have experience managing teams and collaborators, ensuring smooth coordination, clear communication, and high-quality delivery for all creative and strategic projects.

CLIENTS: YARD/ SOCIALCLUB/ DOM PÉRIGNON/ YARDLAND/ LES FLAMMES/ NIKE/ PARIS BASKETBALL/ ERSTEIN/ SPOTIFY/ HEETCH/ O'TACOS.

As a Community Manager, I wrote, planned, and published engaging content on various platforms (Instagram, TikTok, Facebook, LinkedIn, etc.), in line with brand editorial guidelines. I managed communities daily, moderated discussions, and developed editorial calendars in collaboration with creative teams.

I regularly followed industry news, monitored key performance indicators, and produced monthly reports to adjust strategies. I coordinated content production (photos, videos, stories, carousels), managed collaborations with talents and influencers, and proposed creative activations to boost engagement.

I also managed sponsored campaigns, analyzed organic versus paid performance, and adapted storytelling based on community feedback.

As a Digital Strategist, I defined and deployed tailor-made digital strategies aligned with brand objectives. I conducted performance audits, analyzed audience behavior, and formulated editorial, creative, and media recommendations adapted to each platform (Instagram, TikTok, Facebook, LinkedIn, etc.).

I worked closely with creative, marketing, and data teams to develop coherent action plans, combining organic content, paid campaigns, and social activations. I coordinated operational implementation, from initial briefing to results monitoring, ensuring smooth project management.

I also closely followed strategic developments, proposed differentiating narrative approaches, and analyzed results through detailed reports to continuously optimize deployed systems.