William K.

Optimize business processes and increase revenue in a competitive sector. Actions: Led a team of 20 employees, combining sales and IT developers, with the implementation of KPIs to measure and improve performance. Redesigned the digital strategy, including a new website, targeted advertising campaigns and optimization of user journeys. Collaborated with international stakeholders to integrate solutions adapted to local markets. Results: 50% increase in turnover in two years. 30% reduction in customer acquisition costs.

Automate appointment booking by opening a new SMS channel. Actions

• Development of a complete SMS appointment scheduling tool with a team of 4 developers.

◦ Rapid iterative launches based on user feedback to refine features in real time.

• Design of strategic use cases to demonstrate the value of the product and convince business partners. Results:

• Transformation of 7 to 11% of cold leads into qualified appointments, i.e. several hundred appointments generated on each use case.

• Complete automation of the booking process via SMS, with an advanced prompting strategy adapted to each segment.

• Freeing up time for sales teams, allowing a total focus on closing.

• Resale of the project after validation of the model and strong traction on the market.

Challenge: Increase sales of complex technological solutions while reducing customer churn in an international context. Actions: Developed and executed a commercial strategy focused on SaaS and data infrastructure solutions. Conducted in-depth analyses of customer data to identify levers for improvement, while working with technical teams to personalize offers. Collaborated with clients in Asia, adapting commercial approaches to cultural and local specificities. Results: Allowed the conclusion of 14 key contracts, generating a significant increase in business volume. Strengthened customer relations through a consultative approach and personalized follow-up.