Freelancer profile translated to English.
Back to original languageAbout William
FREELANCE WORDPRESS | SEO & DIGITAL STRATEGY
I create and optimize WordPress sites that serve my clients' growth objectives.
My approach combines technical execution (development, performance, security) and strategic thinking (positioning, acquisition, conversion) to deliver projects that impact my clients' visibility and business.
🛠️ What I do:
- WordPress creation & redesign — Divi, Elementor, Gutenberg: showcase site, e-commerce, booking, blog, training platform
- Natural referencing (on-page SEO, local SEO, AI search engine optimization)
- SEO & performance audit: diagnosis, recommendations, fixes
- Basic visual identity: logo, graphic charter, visual consistency
- Maintenance & Hosting: updates, security, technical support
📌 Some achievements:
- Acapelart Redesign + SEO: +1,000 visitors/month via Google
- WordPress showcase site for a foodtruck/caterer (Better Call Flow) — integrated visual identity
- Showcase site + Google Business for a painter (PMLB Rénovation): +20 calls and +100 site visits in 5 months
Available for one-off, recurring, or agency subcontracting missions.
Unsure about your project, a technical question? Ask me directly, it's free and without obligation! 😊
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- PMLB RénovationCreation of the WordPress website for paintersCIVIL ENGINEERINGNovember 2025 - December 2025 (1 month)Saint-Gaudens, FranceCreation of the showcase website for PMLB Rénovation as well as the complete optimization of their Google Business Profile to increase their local visibility and generate more qualified leads.Services provided:
- Custom WordPress website creation
- Local SEO optimization
- Google Business Profile optimization
- Digital strategy consulting
- Highlighting their work through an before/after gallery
- Content and service structuring
- User experience and website performance optimization
Results obtained in 5 months:+ 20 qualified leads via Google and their website, including several signed quotes+ 100 clicks to the websiteIn the renovation sector, a single signed quote is usually enough to cover the investment made. 😎 - Better Call FlowCreation of a WordPress website for a foodtruck and catererRESTAURANTS AND FOOD SERVICEApril 2025 - June 2025 (2 months)Saint-Gaudens, FranceCreation of the Better Call Flow foodtruck and caterer website, with an approach focused on authenticity, conviviality, and the client's culinary world.
- Creation of a consistent visual identity based on the existing logo
- Website structure design and content writing
- Highlighting dishes and products through the integration of client photos and complementary photo shoots
- In-depth UI/UX work to provide fluid, intuitive navigation faithful to the brand's personality
- Integration of contact and location tools (Google Maps, WhatsApp)
- Mobile experience optimization for quick consultation of hours, locations, and menus
- Hdn webCreation of my websiteCONSULTING AND AUDITSJune 2024 - August 2024 (2 months)Saint-Gaudens, FranceCreation of a custom WordPress showcase site with online booking.Site created for my own freelance WordPress activity, designed to reflect my brand while offering a fluid and professional experience to visitors 😊Services provided:
- Custom design & complete visual identity (logo, color palette, custom icons)
- Website structure and mockups creation
- Responsive WordPress development
- Integration of an online booking system with Amelia
- Basic SEO optimization
- Loading speed and performance optimization
- Website security
- Legal compliance (GDPR, legal notices, etc.)
This project now allows me to showcase my services, manage client requests, and automate appointment booking!
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Education
- WordPress EliteWP Origami2024Formation avancée sur le développement de sites WordPress : Langages back-end et front-end (HTLM / CSS / PHP / JS), gestion des bases de données SQL, débuggage et récupération de sites WordPress piratés et divers approfondissements pour améliorer la sécurité et la performance des sites
- Mastering Digital Strategy with AILivementor2026Formation complète en stratégie digitale appliquée à l'IA, couvrant : définition du persona client et étude de marché, analyse concurrentielle, clarification du positionnement et de l'offre, construction d'une stratégie d'acquisition digitale. Utilisation des outils IA pour accélérer et étoffer chaque étape du processus stratégique (recherche, analyse, création de contenu, automatisation).