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Malt Strategy
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Malt Tech Trends 2026
William EerhardWE

William Eerhard

Lead Product Designer

€452/day
Amsterdam, NL
8-15 years
Product design
UI
UX
UX audit
Design System

Average response time: 1 hour

About William

Product Designer with a passion for creating user-centred digital products that deliver meaningful business and customer outcomes. Combining design expertise with product management experience, I help shape product vision, define priorities and turn ideas into successful solutions.

I have led multidisciplinary teams both internally and externally, building strong stakeholder relationships and guiding projects from discovery through delivery. Through collaboration, strategic thinking and a focus on user needs, I create experiences that are intuitive, impactful and built for long-term success.

  • English

    Native or bilingual

  • Dutch

    Fluent

Remote only
Primarily works remotely

Experience

  • Countoo
    Product Designer & Co-Founder
    December 2024 - Today (1 year and 7 months)
    • • Founded and designed a sports and fitness application for iOS and watchOS, leading the product from concept and validation through design, development, and launch.
    • • Defined product strategy, user experience, branding, and roadmap while leveraging AI-powered workflows to accelerate product development.
  • Coinmerce
    Lead Product Designer / Manager
    September 2024 - Today (1 year and 10 months)
    Amsterdam, Netherlands
    • • Led product strategy and design initiatives. Under the growth unit, led anything product/platform related — improving, adapting, and optimising flows and design to increase user engagement.
    • • Managed and coordinated projects internally and externally, aligning stakeholders across design, development, compliance, and business functions.
    • • Scaled and mentored a multidisciplinary team of 2 Product Designers and 8 Front-end Developers.
    • • Delivered key regulatory initiatives including MiCAR, Travel Rule, DAC8, Account Types, and Earn Services, ensuring compliance while supporting business and revenue growth.
    • • Directed Phase 1 of the new Coinmerce website, improving customer acquisition, scalability, and platform consistency.
    Product design UI Design System
  • Coinmerce
    Product Designer
    June 2023 - September 2024 (1 year and 3 months)
    • • Acted as Product Owner, bridging product, design, and engineering teams to deliver strategic platform improvements.
    • • Led the design and launch of the new Coinmerce mobile application for iOS and Android.
    • • Improved onboarding, KYC, and KYB conversion rates through user-centred design, experimentation, and journey optimisation.
    • • Enhanced transactional experiences including FIAT on- and off-ramps, contributing to increased platform adoption and revenue growth.
    • • Designed migration experiences for users transitioning from BUX and Binance to Coinmerce.
    • • Conducted UX audits, user research, beta testing, competitor analysis, and A/B testing to identify opportunities and improve engagement.
Check out William's experience

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Education

  • MA Design
    University for the Creative Arts
    2020
    MA Design
  • BA
    University of Northampton
    2017
    BA

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