About William
- WordPress website creation
- Website redesign
- SEO optimization
- Performance improvement
- Conversion optimization
- fast (optimized Core Web Vitals)
- secure
- SEO-friendly (natural referencing)
- GDPR compliant
- designed to convert (UX & user journey)
- WordPress website creation (from scratch)
- Website redesign
- WordPress development (advanced Elementor)
- Web design & UX/UI
- SEO (Yoast SEO, structure, internal linking)
- Performance (speed, caching, image optimization)
- Google Search Console & tracking (Matomo / GA4)
- Website migration & backup
- WordPress security (firewall, brute force protection)
- GDPR compliance (cookies, privacy)
French
Native or bilingual
English
Fluent
Experience
- Université Paris 1 Panthéon SorbonneAdjunct ProfessorFebruary 2025 - Today (1 year and 4 months)Paris, FranceTeaching Assistant for Marketing at Paris 1 Panthéon-Sorbonne University (L3 Management-Finance & L3 Law-Management)
- KeyrusDigital Transformation & Innovation ConsultantJune 2023 - December 2023 (6 months)Paris, FranceConsulting and support missions on business process digitization issues within the Digital IRS department (Generative AI, Web3, employee experience…)Consulting and support missions on business process digitization issues within the Digital IRS department (Generative AI, Web3, employee experience…)Skills: Workplace Solutions · ChatGPT · Prompt engineering · Customer relations · PowerPoint · Excel
- WPChefCertified WordPress TrainingEDUCATION AND E-LEARNINGApril 2025 - July 2025 (3 months)Paris, FranceSkills developed: WordPress Hosting, installation and configuration ‣ Content creation and management (plugins, menus, widgets, themes) ‣ Web design, visual identity and copywriting ‣ Advanced design with page builders (Elementor, Divi) ‣ Indexing and tracking (Google Search Console, Google Analytics) ‣ SEO (Yoast) ‣ Backup and migration ‣ Security ‣ Legal obligations and GDPR
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Education
- Doctor of Philosophy - PhD, Digital MarketingParis 1 Panthéon-Sorbonne University
- Master of ScienceCatólica Lisbon School of Business & Economics2024Master of Science in Strategy, Entrepreneurship & Impact
Certifications
- WordPress Chefcertification RS71012025