Freelancer profile translated to English.
Back to original languageAbout William
Creator campaigns that generate measurable sales, not just visibility.
Transforming influencer marketing into a true acquisition channel: selecting conversion-oriented creators, setting up tracking, testing, optimizing, and scaling profitable profiles.
€2M+ budgets managed • 2000+ creators activated • up to €840K generated in 12 months • average ROI 1.9 • up to €40K generated by a single creator.
Ideal for e-commerce brands / DNVBs that already have a marketing budget and want to reduce their reliance on ads.
Frequent situations:
• influence campaigns that generate few sales
• creators poorly aligned with the target audience
• ROI difficult to measure or prove
• rising paid ads CAC
• need to launch TikTok Shop, UGC or affiliate
• desire to structure an "always-on" influence channel
Expected results:
• truly profitable creators identified
• attributed and measurable sales
• clear and reproducible process
• optimization of the influence budget
• acquisition channel complementary to ads
Possible support:
• audit & influence action plan
• acquisition-oriented strategy & annual calendar
• data-driven creator sourcing (nano → macro)
• outreach, negotiation & contracting
• complete tracking (UTM, promo codes, GA4)
• management, reporting & continuous optimization
• scaling of profitable profiles & creator affiliation
Method: audit → tracking → tests → analysis → scaling.
Available for one-off assignments or monthly retainers.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Trend'UpPerformance Influence Marketing Consultant – E-commerceCONSULTING AND AUDITSMarch 2021 - Today (5 years and 3 months)Paris, FranceAgency specializing in ROI-driven influencer marketing for e-commerce brands, DNVBs, and startups.Core ExpertiseStructuring and managing the influence channel as a profitable acquisition lever: performance influence, ROAS optimization, advanced tracking, creator scaling.Problems Addressed:- Difficulty identifying truly profitable creators- Campaigns without measurable ROI- Poorly optimized influence budget- Lack of performance tracking (ROAS, CPA, CAC)- Dependence on brand awareness without conversion- Absence of acquisition strategy via creators- Unstructured or unscalable influence channelMethodology:Audit of the existing channel → identification of profiles with business potential → structuring of tracking (UTM, promo codes, analytics) → testing & validation phase → scaling of high-performing creators.Data-driven approach: decisions based on ROAS, CPA, LTV, conversion rates, and individual creator performance.Assignments:- Definition of conversion-oriented influence strategies- Client acquisition via Instagram, TikTok, YouTube- Sourcing nano to macro creators- Negotiation of creator partnerships- Structuring affiliation & tracking- Campaign management & KPI reporting- Influence budget optimization & scalingClient CaseDNVB brand heavily dependent on paid ads with rising CAC.Implementation of a performance-oriented influence strategy + advanced tracking.Results:- Influence channel structured as an acquisition lever- Creators scaled over 6 months- Up to €840K generated in one year- Reduced dependence on paid adsCumulative Results- 2,000+ influencers activated- €2M+ in managed budgets- Average ROI: 1.9- Up to €40K generated by a single creatorDifferentiation:I don't just "manage" campaigns.I transform influence into a scalable and measurable acquisition channel.
- BuddyGrowth & Acquisition Consultant E-commerceCONSULTING AND AUDITSMay 2023 - May 2024 (1 year and 1 month)Paris, FranceSupporting startups and SMEs in e-commerce to structure the influence channel as a profitable acquisition lever.Core Expertise:Transforming the influence channel into a measurable acquisition engine: selection of conversion-oriented creators, ROAS optimization, performance tracking, and scaling.Problems Addressed:- Excessive dependence on paid ads- Rising acquisition costs- Influence used solely for brand awareness- Lack of tracking (UTM, promo codes, attribution)- Unoptimized creator budget- Lack of profitability in social campaigns- Unstructured influence channelMethodology:Audit of existing campaigns → identification of creators with business potential → implementation of tracking → testing phase on micro & mid-tier → ROAS & CPA analysis → scaling of profitable profiles.Performance-oriented approach: decisions based on ROAS, cost of acquisition, conversion rate, and overall profitability.Assignments:- Definition of conversion-oriented influence strategy- Sourcing of high-performing creators- Partnership negotiation- Structuring affiliation & tracking- Management of Instagram & TikTok campaigns- KPI reporting (ROAS, CPA, sales generated)- Continuous optimization & scalingClient Case:E-commerce startup dependent on paid ads with increasing CAC.Restructuring of the influence channel with a performance approach + advanced tracking.Results:- Average ROI of 400% on activated campaigns- 500+ qualified leads generated in 6 months- Doubled organic traffic through creator amplification- Reduction in overall acquisition costDifferentiation:Hybrid approach:Influence as a creative lever and a measurable acquisition channel.
- Arké ManagementContent Marketing & Conversion ConsultantCONSULTING AND AUDITSFebruary 2023 - February 2023Paris, FranceAssisting a brand in optimizing its digital content to maximize the conversion of influence campaigns.Core Expertise:Aligning content (landing pages, product pages, emails) with creator campaigns to increase conversion rates and the profitability of the influence channel.Problems Addressed:- Traffic generated by influencers converting poorly- Landing pages not adapted to creator campaigns- SEO content not business-oriented- Email marketing disconnected from influence activations- Non-optimized conversion funnelMethodology:Audit of the post-click influence journey → optimization of strategic pages → adaptation of messages to creator audiences → structuring of email sequences → continuous improvement of conversion rates.Performance-centered approach: analysis of conversion rates, average order value, and impact on revenue.Assignments:- Optimization of landing pages related to influence campaigns- Writing SEO content focused on acquisition- Improvement of sales pages- Structuring email marketing post-creator activation- Optimization of conversion funnelsResults Achieved:- +25% organic traffic- Average email open rate: 35%- Average click-through rate: 10%- +15% increase in sales in 3 months- Significant improvement in post-influence conversion rateDifferentiation:Understanding the complete journey:From creator activation → to final conversion.
Reviews
A
Alice
Lapeyre - wallet
Reviewed on 5/17/2023
Very good experience, quality work and very responsive!
Rebecca
Arké Management
Reviewed on 2/4/2023
Thank you very much for your professionalism William! William helped me with content marketing and copywriting for my website. I am very happy with the quality of the work, which was rich in keywords for my site's SEO. I recommend 100%.
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Education
- Master in Communication & MarketingPPA Business School2022- Stratégie marketing & positionnement de marque - Acquisition digitale & analyse de performance - Structuration de funnels de conversion - Marketing de contenu orienté ROI - Email marketing & automation - SEO & optimisation trafic - Analyse KPI & pilotage rentabilité Mémoire orienté stratégie d’acquisition digitale et rentabilité marketing.
Certifications
- Content Strategy CertificateCoursera2020