William Bertrand

Specializing in sports events, I support brands, agencies, and clubs in the design and operational deployment of their projects. My background combines a solid strategic vision (MBA Sports Management) and concrete field experience in large-scale international events.

My goal is simple: to ensure flawless execution for a memorable customer experience. As a brand activation specialist, I oversee operational implementation to maximize visibility and engagement.

Rigorous management of flows, merchandising, and overall logistics.

With experience in managing partner portfolios, I understand VIP hospitality and patron recognition.

Ability to integrate sustainable development and territorial impact into your events.

From managing local partnerships in Chartres to assignments at international events, I have developed essential versatility as a freelancer.

Operational support for the Paris Marathon, Semi-Marathon de Paris, and the Run Experience trade show for ASICS. Receptionist at the 24 Hours of Le Mans.

Development of an international activation strategy for the Accor group (PSG, Roland-Garros) during my Master's degree.

Why collaborate with me?

Autonomous, dynamic, and a strong team player, I quickly adapt to your structure to turn your challenges into collective successes. Whether you need a manager for a one-off activation or logistical support for a long-term project, I put my rigor and competitive spirit at your service.

Ready to take action? Let's discuss your next event!