William Bertrand

Specializing in sports events, I support brands, agencies, and clubs in the design and operational deployment of their projects. My background combines a solid strategic vision (MBA Sports Management) and concrete field experience in major international events.

My goal is simple: to ensure perfect execution for a memorable customer experience. As a brand activation specialist, I ensure operational implementation to maximize visibility and engagement.

Rigorous management of flows, merchandising, and overall logistical organization. With experience in partner portfolio management, I master the codes of VIP reception and patron recognition.

Operational support for the Paris Marathon, the Paris Half Marathon, and the Run Experience trade show for ASICS as a volunteer.

I participated in 2 editions of the 24 Hours of Le Mans in the mobile support unit. On the merchandising side, I covered the Champions League final with PSG within their pop-up store and then continued with them in a temporary trailer. I also covered the System of a Down pop-up for their Paris dates.

On the event management side, I covered the France-England match, the Top 14 semi-finals in Marseille, the first stage of TARA, and sports villages at SAFT sites. All this with the Panenka agency and for Total Energies.

Development of an international activation strategy for the Accor group (PSG, Roland-Garros) during my Master's degree. The goal was to enhance the group's various partnerships in the world of sport.

Autonomous, dynamic, and with a strong team spirit, I quickly adapt to your structure to turn your challenges into collective successes. Whether you need an event manager for a one-off activation or logistical support on a long-term project, I put my rigor and sense of challenge at your service.