Freelancer profile translated to English.
Back to original languageAbout William
👉 I have been able to work with various digital levers: SEO, Community Management, Mailing (automation), Analytics… But I fell in love with SEA (Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads…). It is with great pride that today I offer my services to help companies boost their objectives!
8 years of experience in digital marketing, including 4 years in a SEA & Social Ads agency.
My values:
Transparency, exchange, pedagogy, smile!
Objectives:
- BtoB & BtoC Lead Generation
- Revenue Growth
- Campaign Profitability Optimization (ROAS)
- Visibility & Brand Awareness
- Brand Defense
Figures:
- Budgets ranging from a few thousand euros to tens of thousands per month.
- Over 30 clients supported, from VSEs and startups to large corporations.
- Management of over 80 Google Ads & Bing Ads accounts in Europe.
Missions performed:
- Account Audits
- Tracking Audits and recommendations on the tagging plan
- Digital Ecosystem Audits
- Proposal of a marketing strategy in line with the brand's objectives & challenges.
- Restructuring of Google Ads, Facebook Ads, and Linkedin Ads accounts.
- Management & optimization of Google, Facebook, Linkedin, Pinterest, Waze, Leboncoin, IPTV campaigns
- Reporting
- Google Ads & Facebook Ads Training
🎯References: Boardriders, Le Temps des Cerises, Air France, Les Ménuires, Madame Vacances, France Air, Tapis Rouge, Department of Aude, CCI of Nice...
Sectors:
E-commerce: ready-to-wear, sports, promotional items
Lead Generation: Real Estate, SaaS, Tourism
Visibility & Brand Awareness: Tourism, travel
Application: Tourism, travel
Leverage used: Google Ads (Search, Shopping, Display and Youtube), Bing Ads, Facebook & Instagram Ads, Linkedin Ads, Pinterest Ads, Waze, Leboncoin
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- MediSafe+Traffic ManagerMEDICALNovember 2023 - Today (2 years and 7 months)Bayonne, France
- **Restructuring & ROI Optimization**: Implementation of a structure favoring generated margin and campaign efficiency.
- **Advanced Campaign Management**: Google Ads, Bing Ads & LinkedIn Ads – from creation to continuous optimization.
- **Bidding Strategy & Budget Allocation**: Data-based adjustments to maximize impact.
- **Testing & Analysis**: KPI monitoring, A/B testing, and precise reporting for informed decisions.
📈 **Result**: +20% ROAS evolution compared to the previous year thanks to a data-driven strategy. - COSTA RICA DECOUVERTEPaid Media ConsultantTRAVEL AND TOURISMSeptember 2024 - Today (1 year and 9 months)Bayonne, FranceStrategic Support & Google Ads Optimization
- **Audit & Redesign**: Campaign restructuring to overcome blocking points and meet client needs.
- **Management & Reporting**: Implementation of Looker Studio for clear and actionable performance monitoring.
- **Tracking Optimization**: Support on CMP and Consent Mode for reliable conversion tracking.
- **Offline Conversion Valuation**: Implementation and monitoring of offline conversions for better attribution.
- **Management & Continuous Improvement**: Regular campaign optimization to maximize results.
📈 **Result**: +13% of booking requests via Google Ads since the implementation of optimizations. - Ad's up ConsultingSEA ConsultantDIGITAL AND ITMarch 2023 - October 2023 (7 months)Paris, FranceClient Portfolio Management (approx. 8 clients)
- **Strategy & Media Plan**: Development of campaigns aligned with business objectives.
- **Campaign Setup & Management**: Account creation, graphic recommendations, and creation of high-performing ads.
- **Tracking & Performance Measurement**: Rigorous monitoring for accurate conversion attribution.
- **Continuous Optimization**: Performance analysis and strategic adjustments to maximize ROAS.
- **Reporting & Insights**: Detailed analysis of actions taken and results achieved.
- **Monitoring & Innovation**: Tracking trends for an always optimized and competitive approach.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- M1 & M2- Digital Communication, Digital Marketing MasterMBway2018M1 & M2- Master communication digitale , marketing digital
- Bachelor of Science in MarketingIpac Bachelor Factory2016Bachelor, Webmarketing et communication
Certifications
- Google Ads Search Certificationgoogle185861522021
- Facebook Ads Preparation (BluePrint)facebook2021