William Allanche

Development of the conciergerie-jeannette.fr website with custom UI/UX, advanced SEO, and proprietary CMS

I designed and developed conciergerie-jeannette.fr, the showcase site for Jeannette Concierge, a high-end service specializing in seasonal property management. The project aimed to create an elegant, warm, and intuitive experience, capable of reflecting the brand's premium spirit while offering fluid navigation on all devices. I worked in depth on the UI/UX, creating a coherent visual identity, simple user journeys, and a layout designed to showcase services and managed properties. The site was optimized for SEO, with a clean semantic structure, effective internal linking, and technical performance allowing for excellent natural referencing. I also developed a custom in-house CMS, designed to allow the client to manage their properties autonomously: adding new properties, updating information, managing visuals, everything is designed to be simple, fast, and secure. The result is a modern, responsive, high-performing site perfectly aligned with the needs of a professional concierge service seeking to increase visibility and operational efficiency.

Development of the annuaire-pdp.fr website in Next.js

I designed and developed annuaire-pdp.fr, an online directory dedicated to Approved Dematerialization Platforms (PDP) and Dematerialization Operators (ODP) approved under the electronic invoicing reform. The objective was to create a clear, reliable, and easy-to-use tool to help companies, chartered accountants, and freelancers quickly identify compliant solutions. I carried out all the development in Next.js, in order to achieve a fast, SEO-optimized site capable of easy evolution. I worked on the UX/UI, architecture, design, creation of platform profiles, filters, educational content, and integration of monetization elements like Google AdSense. The directory is based on a solid technical foundation, designed to accommodate future features such as comparison tools, scoring, or API integrations (including SIRENE). The result is a modern, high-performing, and scalable platform, designed to become a reliable reference for approved PDP/ODP and support the ramp-up of the reform.

Optimization of the hypnose-nantes.fr website for Google Ads, conversions, and online booking

I supported the development and optimization of hypnose-nantes.fr, the professional website of a hypnotherapist, with a clear objective: to maximize local visibility, increase appointment bookings, and ensure a smooth experience for users coming from Google Ads. I worked on the complete optimization of the site for Google Ads campaigns, improving page structure, speed, mobile readability, and consistency between ads and landing pages to increase Quality Score and reduce cost per conversion. I implemented precise conversion tracking, including call, form, and booking tracking, to enable fine-grained performance analysis and effective campaign management. The site was also optimized to offer simple and reassuring online booking, with a clear, responsive user journey designed to reduce friction. All the work resulted in a high-performing, credible, and results-oriented platform capable of effectively converting Google Ads traffic into qualified appointments.