Freelancer profile translated to English.
Back to original languageAbout Willerval
Areas of expertise:
INTERIOR ARCHITECTURE
FURNITURE
OBJECT DESIGN
EVENTS / SCENOGRAPHY
RETAIL
Retail in detail:
ARCHITECTURE & DESIGN
In-store brand image codes
Retail sales program
Consumer journey
Furniture design
Signage, branding materials and lighting
RETAIL EXPERIENCE
Experience journey strategy
Scenario and discovery tools
Retailtainment
Digital experience
Service and personalization
MERCHANDISING TOOLS
Visual merchandising
Permanent and launch merchandising
Product enhancement
Discovery rituals
Product organization and planograms ...
Methodology:
Art director and designer involved in brand positioning and territory by imagining concepts for permanent and ephemeral architecture, events, and merchandising strategies.
From the initial global strategy to the design and development of on-site variations internationally
-strategy / brand vision
-moodboards
-sketches
-preliminary design / 3D rendering
-sourcing materials, accessories ..
-project management (coordination, budget monitoring and prototype development, site supervision)
tools:
Graphic design < # Adobe Suite (Photoshop, Illustrator, In-design, ...)
# 3D < C4D (V-ray) / 3DS Max (V-Ray and Mental Ray) / Rhino,
Sketchup and Solidworks (basic knowledge)
# Cadtool / Autocad / Pack Office... on Windows and Mac OS
Languages < # Technical English, read and written. Spoken English, intermediate
# Spanish basic knowledge (read, written and spoken)
Object techniques < Ceramics / Modeling / Mock-up (prototype machining) / Molding / Metal / Wood / Textile...
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- FreelanceRetail / Event Design and Art DirectionFASHION AND COSMETICSSeptember 2022 - Today (3 years and 9 months)RETAIL #permanent merchandising #Podium and animations #Window display #POS displaysArt director and designer involved in brand positioning and territory by imagining concepts for permanent and ephemeral architecture, events, and merchandising strategies. From the initial global strategy to the design and development of on-site variations internationally-strategy / brand vision-moodboards-sketches-preliminary design / 3D rendering-sourcing materials, accessories ..-project management (coordination, budget monitoring and prototype development, site supervision)
- Atelier SuperCo-founderJanuary 2021 - Today (5 years and 5 months)Atelier Super is... ... A brand of carefully designed objects. ... A ceramics workshop in Le Havre open to the public. ... A design studio. ... A shop.
- BLUE FACTORY DESIGNStore design art directorJanuary 2016 - January 2021 (5 years)Paris, France
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Education
- Master of DesignÉcole nationale supérieure des arts décoratifs2009Master II, Design
- Professional License / BTS, Fashion and Environment DesignEcole Duperré Paris2005Licence professionnelle / BTS, Design de Mode et Environnement