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Wilfried Fossi KoagneWF

Wilfried Fossi Koagne

PMO/PO/Project Manager IT - E-commerce - Business Analysis - CRM

€600/day
3 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Wilfried

Over 13 years of project management, I have supported numerous stakeholders, including those in the energy sector (Axa, Orange, Bouygues Telecom, Airbus, Casino, Siemens, Sanofi, Cardiff, BNP, Total, ENI, Crédipar (Stellantis group bank), UFC QueChoisir, VusionGroup, SUEZ, Ecomaison) in their transformation (digital, IT, CRM, Application, or Change Management).

During my career, I have had the opportunity to manage diverse projects, including in English (Design/international deployment of a customer portal, E-commerce website redesign (4.5 million visitors), Electronic Signature solution integration, Invoice dematerialization solution integration, Salesforce CRM integration and deployment (Service Cloud, Sales Cloud, Marketing Cloud, Commerce Cloud, Pardot, CPQ, Einstein AI) or other CRMs (e.g., le Socle, MS Dynamics), EDI solution integration, Service Now, digitalization of customer journeys, improvement of customer experience and digital customer relations, etc.).
I have also held transition management roles, such as head of digital transformation for a French multinational (global leader in connected labels and store digitalization), managing multidisciplinary and multicultural teams.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Basic

Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km), Niort (up to 50km)

Experience

  • Ecomaison
    Senior PMO / Senior Functional Project Manager
    ENVIRONMENTAL
    May 2024 - Today (2 years and 2 months)
    Paris, France
    Salesforce Referent with the following responsibilities:

    Scoping:
    • Facilitating workshops to gather requirements from business departments (BU, Finance, Legal, Purchasing),
    • Analyzing the cross-functional nature of business needs,
    • Defining and modeling new business processes,
    • Analyzing functional impacts on IT systems (business, DATA, and CRM),
    • Writing User Stories, acceptance criteria, and functional test cases.

    Agile Management:
    • Integrating chatbots, Einstein AI, and Live Chat into Salesforce CRM,
    • Integrating product catalogs into the B2B Customer Portal,
    • Supervising business expectations,
    • Managing schedules and structuring tasks into Epics in collaboration with other Product Owners,
    • Business department referent for the IT department,
    • Facilitating agile ceremonies/committees (Steering Committee, Project Committee, Management Committee),
    • Monitoring & Validating acceptance testing (UAT),
    • Designing and deploying products from MVP to target version.

    Change Management:
    • Presenting evolutions to business departments,
    • Designing training materials for end-users,
    • Training users on how to use new features,
    • Maintaining project documentation up-to-date,
    • Training and supporting teams in adopting application tools (Chatbot, Livechat, Salesforce Service Cloud, Salesforce Marketing Cloud, YouSign),
    • Level 1 and Level 2 support (RUN).

    Team Management - Salesforce Integration & Deployment:
    • Global management of automated campaigns for Salesforce Marketing Cloud (SFMC),
    • Managing the Data team responsible for monitoring the quality of data collected via various tools connected to CRM (Salesforce, Customer Area, SI Collect, Qlik),
    • Managing the team for integrating efficient data flows between CRM and other company systems,
    • Managing internal/external customer relations centers (outsourced),
    • Designing new automated marketing campaigns.
    Project Management Change Management Salesforce Marketing Cloud Qlik API
  • SUEZ
    Senior Project Manager / Senior PMO
    ENERGY AND UTILITIES
    April 2024 - December 2024 (8 months)
    Paris, France
    Mission:
    • Project portfolio management

    • Business needs analysis: Liaising with business departments to challenge and prioritize their needs within specific projects.

    • Functional requirements definition: Defining functional impacts.

    • Project team management: Collaborating with project managers to ensure successful project delivery, respecting deadlines and budget, and applying the methodology throughout the project lifecycle.

    • Validating business needs and defining the minimum marketable product.

    • Testing and validation: Participating in the testing, quality assurance, and validation phases of proposed solutions.

    • Change management: Participating in training and drafting materials for end-users to ensure successful adoption of new solutions.

    • Communicating on the progress of topics (Potential risks and/or action plan).

    • Facilitating committees (Steering Committee, Project Committee, Operational Committee) with sponsors and various business units impacted by the project.

    • Advising on decision-making and/or arbitration (Developing recommendations, proposing solutions and improvement scenarios).

    • Identifying and addressing impacts on business processes with the business units.
  • UFC Que Choisir
    Agile Business Analysis Project Manager
    PRESS AND MEDIA
    July 2023 - Today (3 years)
    Paris, France
    Mission: Redesign of the Quechoisir.org website (4.5M visitors, revenue > €20M) to optimize UX, improve technical performance, and increase conversion rates.

    Scoping:
    • Facilitating requirements gathering workshops,
    • Defining product vision and business objectives,
    • Writing and prioritizing User Stories,
    • Creating the Product Backlog,
    • Defining acceptance criteria.

    Agile Management:
    • Developing the product roadmap and Release Plan,
    • Planning, facilitating, and monitoring Sprints (Scrum),
    • Tracking team velocity and adapting planning based on actual capacity,
    • Managing operational maintenance (MCO) and post-production evolutions.

    User Acceptance Testing (UAT):
    • Writing test scenarios and use cases,
    • Executing User Acceptance Tests (UAT) in collaboration with QA and business teams,
    • Managing the bug backlog (Jira),
    • Continuous validation of deliverables with stakeholders.

    Governance and Reporting:
    • Facilitating governance bodies (Steering Committee, Project Committee, Management Committee),
    • Monitoring and analyzing project indicators (Cost / Quality / Deadlines),
    • Preparing decision-making support materials for strategic arbitration.

    Transverse Support Team Management:
    • Maintaining documentation up-to-date,
    • Training and supporting internal teams,
    • Functional referent for the IT department.
    Web and Mobile Project Management Figma Drupal 9 HTML/CSS/JS Symfony

Recommendations

JB
Pierre E.PE
Jean-Louis Bourghol and 1 other person have recommended Wilfried

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Education

  • Specialized Master in Digital Marketing Strategy
    Audencia Business School
    2016
  • Master in Geopolitics and International Relations
    Institut Catholique de Paris
    2014

Certifications

  • Sprinklr
    Sprinklr
    2020
    Web Analytics Social Media Customer Relationship Management Social Media CRM

Skill set

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