About Wilfried
French
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English
Native or bilingual
German
Basic
Experience
- EcomaisonSenior PMO / Senior Functional Project ManagerENVIRONMENTALMay 2024 - Today (2 years and 2 months)Paris, FranceSalesforce Referent with the following responsibilities:Scoping:• Facilitating workshops to gather requirements from business departments (BU, Finance, Legal, Purchasing),• Analyzing the cross-functional nature of business needs,• Defining and modeling new business processes,• Analyzing functional impacts on IT systems (business, DATA, and CRM),• Writing User Stories, acceptance criteria, and functional test cases.Agile Management:• Integrating chatbots, Einstein AI, and Live Chat into Salesforce CRM,• Integrating product catalogs into the B2B Customer Portal,• Supervising business expectations,• Managing schedules and structuring tasks into Epics in collaboration with other Product Owners,• Business department referent for the IT department,• Facilitating agile ceremonies/committees (Steering Committee, Project Committee, Management Committee),• Monitoring & Validating acceptance testing (UAT),• Designing and deploying products from MVP to target version.Change Management:• Presenting evolutions to business departments,• Designing training materials for end-users,• Training users on how to use new features,• Maintaining project documentation up-to-date,• Training and supporting teams in adopting application tools (Chatbot, Livechat, Salesforce Service Cloud, Salesforce Marketing Cloud, YouSign),• Level 1 and Level 2 support (RUN).Team Management - Salesforce Integration & Deployment:• Global management of automated campaigns for Salesforce Marketing Cloud (SFMC),• Managing the Data team responsible for monitoring the quality of data collected via various tools connected to CRM (Salesforce, Customer Area, SI Collect, Qlik),• Managing the team for integrating efficient data flows between CRM and other company systems,• Managing internal/external customer relations centers (outsourced),• Designing new automated marketing campaigns.
- SUEZSenior Project Manager / Senior PMOENERGY AND UTILITIESApril 2024 - December 2024 (8 months)Paris, FranceMission:• Project portfolio management• Business needs analysis: Liaising with business departments to challenge and prioritize their needs within specific projects.• Functional requirements definition: Defining functional impacts.• Project team management: Collaborating with project managers to ensure successful project delivery, respecting deadlines and budget, and applying the methodology throughout the project lifecycle.• Validating business needs and defining the minimum marketable product.• Testing and validation: Participating in the testing, quality assurance, and validation phases of proposed solutions.• Change management: Participating in training and drafting materials for end-users to ensure successful adoption of new solutions.• Communicating on the progress of topics (Potential risks and/or action plan).• Facilitating committees (Steering Committee, Project Committee, Operational Committee) with sponsors and various business units impacted by the project.• Advising on decision-making and/or arbitration (Developing recommendations, proposing solutions and improvement scenarios).• Identifying and addressing impacts on business processes with the business units.
- UFC Que ChoisirAgile Business Analysis Project ManagerPRESS AND MEDIAJuly 2023 - Today (3 years)Paris, FranceMission: Redesign of the Quechoisir.org website (4.5M visitors, revenue > €20M) to optimize UX, improve technical performance, and increase conversion rates.Scoping:• Facilitating requirements gathering workshops,• Defining product vision and business objectives,• Writing and prioritizing User Stories,• Creating the Product Backlog,• Defining acceptance criteria.Agile Management:• Developing the product roadmap and Release Plan,• Planning, facilitating, and monitoring Sprints (Scrum),• Tracking team velocity and adapting planning based on actual capacity,• Managing operational maintenance (MCO) and post-production evolutions.User Acceptance Testing (UAT):• Writing test scenarios and use cases,• Executing User Acceptance Tests (UAT) in collaboration with QA and business teams,• Managing the bug backlog (Jira),• Continuous validation of deliverables with stakeholders.Governance and Reporting:• Facilitating governance bodies (Steering Committee, Project Committee, Management Committee),• Monitoring and analyzing project indicators (Cost / Quality / Deadlines),• Preparing decision-making support materials for strategic arbitration.Transverse Support Team Management:• Maintaining documentation up-to-date,• Training and supporting internal teams,• Functional referent for the IT department.
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Education
- Specialized Master in Digital Marketing StrategyAudencia Business School2016
- Master in Geopolitics and International RelationsInstitut Catholique de Paris2014
Certifications
- SprinklrSprinklr2020