About Wilfredo
Spanish
Native or bilingual
Experience
- Ayuntamiento de Estacion CentralAUDIOVISUAL CONTENT CREATOR – CLEANING AND ORNAMENT DEPARTMENTOctober 2023 - September 2024 (11 months)Santiago, Santiago Metropolitan Region, Chile• Production of institutional videos to disseminate cleaning work, public space recovery, and citizen education.• Editing of audiovisual pieces for the municipality's social media.• On-site documentation of cleaning operations, recycling drives, pruning, and environmental activities. Development of informational capsules for awareness campaigns and municipal services.
- Automotriz Petersen SpACONTENT CREATOR AND DIGITAL STRATEGISTFebruary 2022 - September 2023 (1 year and 7 months)Santiago, Santiago Metropolitan Region, Chile• Responsible for content strategy for social media (Instagram, Facebook, and TikTok).• Creation of reels, stories, and audiovisual campaigns focused on sales and branding.• Design of graphic pieces and writing of advertising copy.• Coordination of paid campaigns on Meta Ads for lead generation.• Generation of monthly content calendars, content planning, and interaction management.• Analysis of metrics and publication performance for results optimization.
- PRUNEFREELANCE CONTENT CREATORE-COMMERCEFebruary 2020 - Today (6 years and 4 months)I conducted product photo shoots (handbags, shoes, and accessories) for the Prüne Chile website.• I was responsible for lighting, framing, art direction, and editing to maintain the brand's visual line.• I delivered optimized material for online sales platforms and social media.• I recorded and edited audiovisual pieces for seasonal campaigns, promotions, and internal presentations.• I applied visual narratives consistent with the brand's branding.• I adapted videos to different formats (reels, stories, YouTube, in-store screens).• I developed visual ideas in conjunction with the Prüne marketing team.• I used tools like Lightroom, Photoshop, and Premiere Pro for professional editing.• I paid attention to every aesthetic detail to ensure the content reflected the brand's premium identity.
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Education
- E-COMMERCE AND CORPORATE VIDEOSPRUNE CHILE - FreeLanceE-COMMERCE Y VIDEOS CORPORATIVOS