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Wilfredo HernandezWH

Wilfredo Hernandez

AUDIOVISUAL CONTENT CREATOR

€100/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Wilfredo

Social Communication graduate with a specialization in Audiovisual Journalism and outstanding skills in E-commerce photography. Expert in advanced photo and video editing. Demonstrated ability to maintain effective communication with internal and external teams, ensuring a smooth workflow. Proactive, detail-oriented, and skilled in using technological tools.
  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Ayuntamiento de Estacion Central
    AUDIOVISUAL CONTENT CREATOR – CLEANING AND ORNAMENT DEPARTMENT
    October 2023 - September 2024 (11 months)
    Santiago, Santiago Metropolitan Region, Chile
    • Production of institutional videos to disseminate cleaning work, public space recovery, and citizen education.
    • Editing of audiovisual pieces for the municipality's social media.
    • On-site documentation of cleaning operations, recycling drives, pruning, and environmental activities. Development of informational capsules for awareness campaigns and municipal services.
  • Automotriz Petersen SpA
    CONTENT CREATOR AND DIGITAL STRATEGIST
    February 2022 - September 2023 (1 year and 7 months)
    Santiago, Santiago Metropolitan Region, Chile
    • Responsible for content strategy for social media (Instagram, Facebook, and TikTok).
    • Creation of reels, stories, and audiovisual campaigns focused on sales and branding.
    • Design of graphic pieces and writing of advertising copy.
    • Coordination of paid campaigns on Meta Ads for lead generation.
    • Generation of monthly content calendars, content planning, and interaction management.
    • Analysis of metrics and publication performance for results optimization.
  • PRUNE
    FREELANCE CONTENT CREATOR
    E-COMMERCE
    February 2020 - Today (6 years and 4 months)
    I conducted product photo shoots (handbags, shoes, and accessories) for the Prüne Chile website.
    • I was responsible for lighting, framing, art direction, and editing to maintain the brand's visual line.
    • I delivered optimized material for online sales platforms and social media.
    • I recorded and edited audiovisual pieces for seasonal campaigns, promotions, and internal presentations.
    • I applied visual narratives consistent with the brand's branding.
    • I adapted videos to different formats (reels, stories, YouTube, in-store screens).
    • I developed visual ideas in conjunction with the Prüne marketing team.
    • I used tools like Lightroom, Photoshop, and Premiere Pro for professional editing.
    • I paid attention to every aesthetic detail to ensure the content reflected the brand's premium identity.

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Education

  • E-COMMERCE AND CORPORATE VIDEOS
    PRUNE CHILE - FreeLance
    E-COMMERCE Y VIDEOS CORPORATIVOS

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