Freelancer profile translated to English.
Back to original languageAbout Wijden
- đź“Ť Who am I?
I am Wijden, a Digital Marketing Specialist (Social Media & Email Marketing), with solid experience in community management, visual creation, and web content optimization.
- đź“Ś My services
For nearly a year, I have been assisting companies (particularly in the e-commerce sector) in designing and managing their digital communication strategies (social media and email marketing).
I create and manage engaging content, including visuals, graphics, and multimedia elements, while overseeing a multi-platform editorial calendar to increase visibility and web traffic.
I also manage strategic partnerships and collaborations with influencers or brands to amplify campaign reach and awareness.
Furthermore, I write and optimize SEO-friendly editorial articles, commercial emails, and blog posts, and I manage weekly newsletter campaigns, including audience segmentation, targeting, and message personalization for international audiences.
- đź’ˇ Why work with me?
Multi-domain experience:Marketing, Communication, UX/UI, Web design...
Flexibility:I adapt to your needs, whether it's for a few hours a month or more comprehensive management.
Time saving & peace of mind:You focus on your core business, I'll take care of the rest!
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- FreelanceSocial Media Manager & Email Marketing SpecialistE-COMMERCEOctober 2024 - Today (1 year and 8 months)Paris, FranceI assist companies, particularly in the e-commerce sector, in developing impactful digital communication strategies, creating engaging content, and optimizing their online marketing efforts. My work covers the entire communication and conversion cycle:
- Design and management of digital communication strategies (social media, email marketing...)
- Comprehensive management of a multi-platform editorial calendar to increase visibility and web traffic
Email Marketing & Copywriting:- Creation, management, and optimization of newsletter campaigns
- Audience segmentation, targeting, tagging, and message personalization for an international audience
- Writing of editorial content, commercial emails, and SEO-optimized blog posts
- KPI analysis, reporting, A/B testing, and strategic adjustments to maximize performance
- Oummi Abi MoiDigital Marketing InternshipFASHION AND COSMETICSApril 2024 - September 2024 (5 months)Noisy-le-Sec, FranceManagement of the digital communication strategy across multiple platforms:
- Management and animation of the Instagram account
- Creation and development of Pinterest and TikTok accounts
- Creation of visuals, writing of captions
- Competitor analysis and weekly KPI monitoring
- Optimization of profiles to generate more traffic to the online store
- Implementation of a multi-platform editorial calendar, including newsletters
Email Marketing:- Creation, management, and optimization of weekly newsletter campaigns
- International audience targeting, tagging, and segmentation
- Performance analysis and testing
- Writing of SEO-optimized blog posts
- Association EurĂŞkaCommunity Management & Project Management InternshipCIVIC AND SOCIAL ORGANIZATIONSOctober 2021 - January 2022 (3 months)Goussainville, FranceComplete management of the association's internal and external communication strategy:
- Management and animation of social media
- Creation of the brand's visual identity (graphic charter)
- Design and writing of printed materials (newsletters, posters, flyers)
- Coordination of communication actions with members, partners, and the public
- Complete organization of a municipal event in support of AFM Téléthon
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Education
- Master in Multimedia and Internet Interface DesignSorbonne Paris Nord University2024
- RNCP Title "Multimedia Graphic Designer" Level 5 (Bac +2)Digital Campus2023