Freelancer profile translated to English.
Back to original languageAbout Widad
My years of freelance experience have allowed me to gain versatility, develop a keen sense of interpersonal skills, and enrich my know-how in terms of social media consulting, artistic direction, project management, and brand communication strategy.
A true Swiss Army knife, I have several hats that combine skillfully and allow me to work on the strategic, operational, or creative part of a project.
Passionate, determined, and very curious, I have always been able to successfully carry out my projects from their imagination phases to their realization, while ensuring their follow-up at each stage, surpassing myself in order to provide results that go beyond expectations.
I would be delighted to assist you in your communication strategy on social networks, strengthen your brand image, showcase your products, their universe, or even visually tell your story.
English
Fluent
French
Native or bilingual
Arabic
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 15km)
Experience
- Struggle ParisCommunication Consulting & Artistic DirectionSOCIAL NETWORKSJune 2018 - Today (8 years)Île-de-France, France- Consulting and Project Management: Client portfolio management - Analysis of the brief and definition of a digital strategy to develop the image - Development of a communication action plan- Social Media: Social media strategy - Social Media Management - Development and animation of the community (contests, sponsored campaigns, attractive content) - Monitoring and analysis of KPIs- Artistic direction and production of photo and video content - Artistic direction of content & Instagram feed - Photo/video shooting - Production of ready-to-post content and photo retouching - Production of the monthly feed - Video editing and production (reel type, IGTV, stories..)- Design / Graphics of communication materialsClients:- Universal music France - Jacadi - Tartine & Chocolat - Zyne officiel - Eau swim - Château de Cheverny - Lucky light music - MAC cosmetics - Panachées - Hype vandals - Charlie's Agency - Vinci - Croquer la com - Le MôM
- Eric BompardSales Consulting and MerchandisingJanuary 2022 - February 2022 (1 month)Paris, France- Premium customer reception and advice- Merchandising of windows and colorimetry- Implementation of new collections- Preparation of remote sales and return waves- Inventory and restocking- Customer loyalty- Cashing
- Universal Production Music FranceProduct Placement Project ManagementSOCIAL NETWORKSOctober 2019 - November 2019 (1 month)Paris, FranceVideo Clip "Qui dit mieux" Angelina (the voice kids): 8.1M views on Youtube- Location scouting and reminder of the brief with the management of the Château de Cheverny- Analysis and reminder of the scenario- Definition of a product placement strategy- Coordination of UMS and LLM teams- Artistic direction of set designs- Monitoring of placements before and during filmingLink: https://www.youtube.com/watch?v=ju13vaczPLw
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Education
- Master in Communication and Digital Marketing of Fashion and Luxury, Fashion & LuxuryLISAA - L'Institut Supérieur des Arts Appliqués2020Master en Communication et Marketing Digital de la Mode et le Luxe, Mode & Luxe
- Master's degree, Digital Communication and Social Media StrategyIIM - Institut de l'internet et du multimédia2018Master's degree, Communication numérique et stratégie Social Média