Freelancer profile translated to English.
Back to original languageAbout Wiame
Digital Strategy Consultant · e-Health & Medtech Specialist(Ethics & GDPR)
I help e-health startups and scale-ups structure their positioning, activate their **digital growth**, and drive results from strategy to execution.
Sector expertise in e-health + complete digital marketing (acquisition, CRM, content, data) + ethical & GDPR integration.
My approach:combining rigor, pedagogy, and performance**. I translate complex topics into understandable, useful, and engaging messages for diverse audiences **(patients, caregivers, healthcare professionals, decision-makers)**. I build strategies on **concretefoundations: usage analysis, data, field feedback, key studies, market signals.
Ethics & GDPR**: in healthcare, credibility is non-negotiable. I integrate strong vigilance on **data protection**, controlled promises, transparency, and message consistency over time. Goal: create **sustainablegrowth that strengthens the brand instead of eroding trust.
Influence Strategy**: I activate influence in a structured way (KOLs/experts, opinion leaders, communities, creators): **insights → message → proof → amplificationlogic.
Typical Missions:
- **Positioning & Messaging**: value proposition, storytelling, talking points, “proof points”
- **Content Strategy & Simplification**: web content, articles, video scripts, educational materials
- **Acquisition & Conversion**: SEO/SEA, landing pages, retargeting, funnel optimization
- **CRM & Automation**: nurturing, MQL/SQL qualification, email scenarios
- **Influence & Communities**: KOL/expert strategy, partnerships, distribution plan, measurement
- **Data Management & Reporting**: KPIs, dashboards, marketing-sales loop
Have an e-health project? Let's discuss your goals and I'll propose an action plan.
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Montpellier (up to 50km)
Experience
- ImzeaMarketing & Digital Project ConsultingHEALTH AND WELLNESSJanuary 2025 - Today (1 year and 7 months)Montpellier, FranceIMZEA consulting focused on e-health: I help product/marketing teams clarify their value proposition, structure their content strategy, and activate the right acquisition levers (SEO/SEA, social media, landing pages) with responsible and ethical communication.
- NUKUDigital Marketing DirectorENERGY AND UTILITIESJanuary 2022 - January 2024 (2 years)Montpellier, FranceDefinition & management of digital & growth strategy to generate a steady flow of leads and improve conversion: defining positioning and messaging, structuring the funnel and customer journeys, optimizing landing pages and conversion points.Data-driven approach: performance tracking and reporting via HubSpot, setting up KPIs (MQL/SQL, conversion, lead quality) and continuous improvement loop with the sales team.Multi-lever growth activation: automation & no-code for workflow scraping and enrichment, building email scenarios (nurturing/follow-ups) and retargeting to accelerate transformation.
- Mon Cap Santé, KYomed INNIOV, Chair e-santéCustomer Knowledge & Journey, the Case of SeniorsMEDICALJanuary 2021 - March 2021 (2 months)Montpellier, FranceThe consortium composed of Montpellier Méditerranée Métropole, the e-Health University Chair, the Montpellier CCAS, and KYomed INNOV is developing "Mon Cap Santé". Its objective is to gather unmet health needs from a significant number of citizens, classify these needs by priority for the population, deploy pilot solutions for seniors - and their caregivers - and make the validated solutions sustainable, promoting WELL AGING.Mission:
- Identify a suitable communication method for digital solutions being deployed, and evaluate their reception by the target audience.
- Obtain data on the information tools/channels used by seniors aged 50+ in Montpellier and its metropolitan area.
- Analyze the communication strategies already implemented by FACILIGO and Lili Smart, and conduct a benchmark of equivalent players.
- Produce recommendations: messages, channels, formats, and actions to better communicate these services to seniors.
- Propose alternatives to adapt communication methods to the health situation, which makes access to these populations more difficult.
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Education
- Master 2IAE de Montpellier2021Management de l'Innovation e-martketing
- Professional TrainingObjectif 3D Montpellier2013Marketing Digital
Certifications
- Mastering Generative Artificial Intelligence (GenAI)IAE