Freelancer profile translated to English.

Description

I intervene on the editorial vision, social media strategy + paid social and the structuring of communications to create engaging, high-performing content designed for the user.

My expertise:

Editorial planning
Social media positioning strategy
Boosting posts and paid social acquisition campaigns
Content creation (UGC) and advertising creation
Copywriting
Community management

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Sugar, Pepper & Salt
Senior Social Media Strategist
SOCIAL NETWORKS
January 2026 - February 2026 (1 month)
Paris, France
Creation of a social media strategy as part of a winning bid with the agency Sugar, Pepper & Salt for the Yves Rocher Foundation:
Organic performance audit and in-depth competitor benchmarking for the Foundation
Proposals for editorial and strategic directions, repositioning of the Foundation on social networks
Overhaul of the tone, editorial pillars, and social platforms used
Content proposals, example posts
Associated social ads strategy with the goal of increasing awareness and follower acquisition on Meta (target +15K on Instagram)
Proposals for creator and influencer profiles to support account growth and content humanization
Proposal for a digital activation plan for the Foundation's 35th anniversary
Competitive Intelligence and Benchmark Social Networks CSR and Sustainable Development Strategy Social Ads Strategy and Campaigns Social Media Strategist
BRONX
Lead Social Ads
DIGITAL AND IT
September 2025 - Today (11 months)
Paris, France
Social media media buyer for a cultural institution with a dual French and Saudi target audience:
- Optimization of the media plan and budget allocation
- Audience recommendation
- Creation and setup of campaigns on Meta Ads and LinkedIn Ads
- Performance reporting
- Advice for optimizing content
LinkedIn Ads Meta Ads Campaign Management media buyer Traffic Acquisition
Socialclub
TikTok Ads Expert
DIGITAL AND IT
April 2025 - Today (1 year and 4 months)
Paris, France
Supervision and management of the media agency handling TikTok Ads campaigns for an entertainment client. I recommend content weekly, analyze performance, and propose optimizations with the goal of acquiring followers on the platform (+250K followers acquired since the start of my support).
TikTok Marketing Social Ads Strategy and Campaigns tiktok advertising TikTok Ads