Wesley Joachim

Looking for a copywriter who can organize your content marketing strategy?

Mass marketing no longer works as it used to. By addressing everyone, you speak to no one. The idea is to precisely understand who your target customer is in order to guide them in their quest for THE solution to their problem: your product or service.

1 • REDEFINE YOUR AVATAR

To do this, I help you redefine the characteristics of your avatar/persona, as I did for the brand Ma Pochette à Collants. We successfully positioned Brune, a 33-year-old Parisian, on the first page of Google's SEO results for the query "collants filés" (see Portfolio).

2 • ENGAGING CONTENT MARKETING

Today, internet users are looking for useful, informative, inspiring, entertaining content, or a combination. I support you in implementing a content strategy that allows you to create a real dialogue with your ideal audience. SEO copywriting, creation of infographics, mini-videos, or even launching a podcast: we find together the most relevant content to offer.

3 • REFLECT YOUR BRAND IMAGE

Mastery of spelling and grammar rules is a guarantee of credibility that impacts sales. With a score of 943/1000 in the Voltaire Certificate, I guarantee you texts written in impeccable French.

I have written for players in various sectors, such as SUEZ Valoservices (environment), EduFactory (online training), or Ma Pochette à Collants (women's fashion).

Visit my Portfolio to discover the visual rendering of some of these previous missions as a web content writer.