Freelancer profile translated to English.

Description

- Commercial leader and strategist with over 20 years of regional experience in corporate sales management, brand positioning, and operational optimization in Central American markets.

- My focus as an independent consultant is on solving critical inefficiencies in the value chain and accelerating companies' commercial growth through key projects.

- As a specialist in commercial and operational solutions, I support organizations in the following areas of intervention:

- Commercial Strategy & B2B/Enterprise Opening: Design of consultative sales tactics and cold prospecting, facilitating access to decision-makers and high-level negotiations (C-Level Management).

- Brand Management & Market Expansion: Development of integrated strategies for brand positioning and growth in both corporate and mass consumption channels (B2B and B2C).

- Process Optimization & Commercial Logistics: Supply chain audit, alignment of sales forecasts with point-of-sale inventories, and coordination with distribution centers (CEDI) to maximize operating margin.

- Reverse Selling & Asset Recovery: Application of specialized negotiation methodologies for restructuring commercial contracts and optimizing fixed operating costs.

- Commercial Coaching & Training: Training and mentoring of multidisciplinary teams focused on achieving objectives and improving commercial performance metrics.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Advance Foam Limited (SEALY)
Regional Sales Manager & Brand Manager
RETAIL (LARGE RETAILERS)
March 2021 - October 2024 (3 years and 7 months)
Alajuela, Costa Rica
• · Led the commercial strategy for the entire Central American region with a team of 6 people in charge.
• · Supervised commercial operations and logistical supply for more than 200 stores in Costa Rica.
• · Increased regional sales by 35% through forecast analysis and inventory optimization at points of sale.
• · Coordinated distribution logistics from the client's CEDI to ensure fulfillment of regional demand.
• · Designed and delivered coaching and training programs for the sales team, improving performance metrics.
Commercial Strategy Logistics Management Branding & Identity Sales Management Coaching
Faro P rofessional Supplies S.A.
KAM / Senior Sales Executive
March 2015 - October 2018 (3 years and 7 months)
• · Managed and opened critical corporate accounts in the HORECA sector, including international hotel chains.
• · Implemented and supervised delivery logistics in free trade zones and the hospital sector, ensuring efficiency in the last mile.
• · Strategic participant in sector fairs (Exphore) for brand expansion.
La Saltadera S.A.
Operations and Sales Manager / Co-owner
January 2013 - December 2015 (2 years and 11 months)
• · Led a team of 10 people for the national expansion of logistics transport services.
• · Managed route logistics and the minibus fleet, optimizing operating costs and service times.