Freelancer profile translated to English.

Description

Hi, I'm Wendy, Creative Brand & Visual Designer.

I enjoy helping entrepreneurs and brands project calm, direction, and confidence through strategic web design, strong branding, SEO, and professional print work. My approach is thoughtful and cohesive: not just isolated designs, but a consistent brand experience — online and offline.

From insight and positioning, I translate your story into a visual identity and website that feels logical, is recognizable, and focuses on conversion. Everything works together: from branding and web design to social content and print work.

Expertises:

• UX-first web design & websites that convert

• Branding & visual identity

• SEO-friendly structure and content

• Print work (business cards, flyers, brochures)

• Social media visuals in your brand style

• Website optimization and redesign

I mainly work with entrepreneurs and service providers who want to establish their brand professionally and consistently.

Ready to position your brand clearly and strongly? Feel free to send a message, I'm happy to help you think along.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Waalwijk (up to 50km)

Capital Mills-Gorinchem (Financiële instelling)
Brand & Visual Designer (Freelance)
PRIVATE EQUITY
May 2024 - Today (2 years and 3 months)
Gorinchem, Netherlands
Translating and monitoring brand identity across marketing and communication materials
Designing marketing materials and visual content for online campaigns
Optimizing online content for structure, SEO, and user-friendliness
Coordination with internal teams and external marketing partners
HFL Laboratories-Waalwijk
Marketing, Communication and PR
RETAIL (LARGE RETAILERS)
June 2023 - September 2025 (2 years and 3 months)
Wrote and translated marketing plan into concrete actions
Set up & executed SEO strategy using Yoast
Contributed to PR activities and development of the social media strategy
Provided input and support for event communication (NVH Congress 2024)
Ensured visibility of HFL as a partner via the NVH website and logistical coordination
Vughterstede-Vught (ouderenzorg)
Working Student Marketing & Communication
PUBLIC SECTOR
May 2023 - December 2023 (7 months)
Vught, Netherlands
Mapped out Vughterstede's internal situation through qualitative & quantitative research
Brainstorming sessions on how to give visibility and recognition to the employer's story
Designed graphic materials for HR and Education departments