About Wendy
French
Native or bilingual
Experience
- Agence Événémentielle Diwy-EventFounder – Director of Business Development & Customer ExperienceENTERTAINMENT AND LEISUREOctober 2020 - July 2026 (5 years and 9 months)Angers, France- Conception and deployment of the commercial strategy (social selling, direct prospecting, B2B/B2C monitoring, sales funnel) achieving break-even in 1 year then increasing turnover by 11 to 18% per year.- Development of brand identity (positioning, storytelling), website creation, SEO/SEA management, social media and partnerships to establish the agency in its market.- Performance management (KPIs, reporting, margin per project, customer acquisition cost) and continuous optimization of offers and processes.- B2B commercial negotiation (venues, service providers, caterers, speakers) and construction of high-value offers for clients.
- CARREFOUR ASSURANCESSales Team Manager & Commercial LabBANKING AND INSURANCESeptember 2013 - January 2020 (6 years and 4 months)Angers, France- Management of comparator web leads priorities.- Creation and management of a "commercial lab" team to test new sales methods (ideation, prototyping, field deployment) with management of a dedicated annual budget.- Management of 2 sales teams, monitoring figures and performance coaching, achieving 108 to 127% of qualitative and quantitative objectives.
- CANAL +Sales Expert, Sales and Customer Relations DepartmentENTERTAINMENT AND LEISUREJanuary 2007 - July 2013 (6 years and 6 months)Paris, France- Field sales then negotiation with property syndicates, management of the "Accor" key account for the professional and hospitality segment.- Business expert in customer relations center, sales & customer relations trainer, responsible for the ongoing operational training of a unit of 50 employees.
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Education
- Managing change/ Coach Manager / Agile Manager through IntrapreneurshipPrivate training center2019- Appréhender et manager le changement dans les organisations - Coacher ses équipes - Organisation agile du management des organisations & intraprenariat
- Psychology DegreeUniversity of Rennes 22003- DEUG Sciences humaines : psychologie avec option sociologie et criminologie - Licence Psychologie avec option criminologie