Freelancer profile translated to English.

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Description

Over 15 years of experience in managing teams and projects.

> Creation of companies in media & sports marketing, and digital communication agency

> Director of communication, marketing, and digital transformation in a large, recognized public utility association.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km), Compiègne (up to 100km), Lille (up to 100km), Amiens (up to 100km)

FFEPGV
Director of Communication, Marketing, and Digital Transformation
SPORTS
July 2018 - September 2019 (1 year and 2 months)
Paris, France
Definition and deployment of an ambitious strategic plan aimed at slowing the loss of members observed over 15 years among seniors and women, and reversing the trend.

MANAGEMENT: Direction of two departments, Communication and IT

- Reorganization of departments: analysis and redefinition of processes, job profiles, then recruitment.
- Leading a team of 12 people.

MARKETING STRATEGY: Retain and recruit a new audience
- Launch of a new brand platform
- Creation of a loyalty program
- Launch of a referral program

COMMUNICATION STRATEGY: Definition of target audiences, messages, and appropriate channels
- Development of internal communication in a collaborative approach with the network
- Opening and management of external communication channels
o Development of media partnerships
o Definition of a social media strategy (audience x4)
o Development of a new internet portal
o Redesign of all point-of-sale materials
o Production and distribution of TV reports

DIGITAL TRANSFORMATION: Structuring, developing, and supporting the digital service offering

- Supporting the network in digital transformation
o Definition of deployment strategies
o Creation of an IT training center
o Organization of a helpdesk function

- Structuring the digital solutions offering
o Grouping and organizing various solutions within virtual offices
o Facilitating solution synchronization (API, SSO)

- Development and integration of new solutions
o Deployment of Office 365 across the entire network
o Definition and launch of a CRM and management software for 6000 clubs.

- Launch of an innovative web portal
o Inbound marketing: SEO, Brand Content, Virality
o Conversion funnel: marketing automation, gamification, new digital service offerings
Inbound Marketing Team Management Marketing Communication Strategy Branding Customer Loyalty Social Media Partnerships Digital Transformation CRM Office
SPORT STRATÉGIES
CEO, Founder
PRESS AND MEDIA
July 2004 - January 2017 (12 years and 7 months)
Paris, France
Leading Web and Print media dedicated to sports marketing professionals (120,000 newsletter subscribers, 40 magazines/year)

Creation of the company and its business model based on annual subscriptions to its weekly magazine, advertising in all its forms, and event organization. €500K raised from 2 investment funds.

- Management of a multidisciplinary team
o Recruitment of about forty employees
o Leading editorial, sales, and IT teams
o Training of young talent

- Development of digital projects
o Writing functional specifications
o Management of internal and external IT teams
o Audience acquisition: SEO, emailing, Social Media

- Launch of media products
o Creation of a weekly magazine concept
o Definition and management of an editorial line
o Deployment of a monitoring strategy
o Coordination of the graphic chain, from production to delivery
o Product diversification

Company Management
o Financial, legal, and administrative monitoring
o Social, HR, and intellectual property law monitoring

- Deployment of a B2B sales strategy
o Definition of product and pricing offers
o Deployment of a CRM solution
o Management of the sales force
o Launch of promotional offers
o Integration of influence networks

- Organization of professional events
o Creation of a professional training department
o Organization of conferences and seminars

- Sports marketing consulting
o Implementation of a sponsorship strategy for a European sports betting player
o Representation in contractual negotiations
o Support in digital activation

Company sold in January 2017
- Integration into the group process: Management control, Accounting, CRM database transfers
- Reorganization: Redefinition of production processes, outsourcing of writing
Team Management Project Management Web Project Management Sales Strategy Sports Marketing Editorial Strategy Media Business Model Business Plan Advertising Customer Loyalty CRM Journalism Recruitment Digital Communication SEO Emailing Competitive Intelligence Event Management
Web Stratégies
Founder
DIGITAL AND IT
September 2006 - January 2009 (2 years and 5 months)
Paris, France
Digital agency, subsidiary of Sport Stratégies

- Creation and management of websites: web development, maintenance, content...
- Online community management
- Traffic generation strategies: SEO, partnerships, promotional campaigns, affiliation
- Digital activation of sports partnerships
Web Project Management Webmarketing Strategy Communication Strategy Project Management