Nader Ben Salem

• Managed the redesign of SCORF: project management and team coordination to ensure visual and technical consistency.

• Redesigned the visual identity, created the graphic charter and logo.

• Developed user journeys and interactive prototypes with a user-centered approach.

• Developed and integrated WordPress pages, including hosting configuration and security.

• Automated data collection through interactive forms, reducing input errors by over 60%.

• Implemented marketing and analytics tools (Google Ads, Tag Manager, Analytics), with A/B testing and KPI monitoring, increasing lead conversion rate by 20%.

• Integrated HubSpot CRM to automate lead management and improve sales team efficiency.

• Participated in other digital projects (e.g., SLYM.co, Entrprnr.co, Retrait-permis.com).

• Client meetings to define needs and expectations.

• Needs analysis and creation of personas, user journeys, and wireframes.

• Facilitated ideation workshops in an agile framework to generate and validate UX/UI solutions.

• Created and managed a design system to ensure visual consistency.

• Designed interactive prototypes and Hi-fi mockups on Figma.

• Conducted user testing to gather feedback and improve interfaces.

• Redesigned the NutriZoé (B2B) and Vitamine C (B2C) brands: created the graphic charter, website, packaging, and visual materials such as catalogs and brochures to strengthen the identity.

• User research, creative watch, and UX/UI mockup design on Figma.

• Integrated mockups into Liquid, HTML, CSS, and JS on Shopify, with performance optimization (+90% score on Google PageSpeed).

• Configured third-party services (CRM, payments, automated emails, Upsell, invoicing, etc.) on Shopify.

• Managed marketing campaigns (Google Ads, Meta Ads, emailing) with a bounce rate below 40%.

• Implemented Google services (Merchant Center, Analytics, Search Console), monitored performance, and continuously optimized, with a conversion rate exceeding 10%.

• Designed and implemented A/B tests to optimize performance.

Environment:

Design & Prototyping: Figma, Adobe Photoshop, Adobe Illustrator, Cinema 4D. Development & Integration: Shopify (Liquid, HTML, CSS, JavaScript), Bootstrap. Optimization & Performance: Google PageSpeed Insights, GTmetrix, WebP/AVIF, Code Optimization, Tag Structuring, Accessibility, Loading Speed. Digital Marketing: Google Ads, Meta Ads, Facebook Pixel, Emailing (Brevo). UX Testing & Optimization: Google Search Console, Google Analytics, Google Merchant Center, A/B testing (Google Analytics, Meta Ads split testing), heatmaps (VWO).