About Isabelle
English
Fluent
French
Native or bilingual
Experience
- VivovojoCopywriter and Content ManagerHEALTH AND WELLNESSNovember 2021 - Today (4 years and 7 months)Andorre-la-Vieille, AndorraDesign and writing of content for the creation and deployment of launch campaigns.Creation of sales pages, opt-ins, follow-ups.Writing of emailing sequences for prospects.Writing of texts and content for the blog and newsletter.
- Swiss Medical NetworkSEO Web WriterMEDICALSeptember 2021 - December 2021 (3 months)Genève, SwitzerlandIn collaboration with the content manager, I participated in the redesign of the "medical specialties" pages of the website https://www.swissmedical.net/nos-specialites/.Based on keyword analysis, I reformulated and enriched the content of the pages:- Aesthetic medicine- Gynecology- Urology and Urogynecology- Bariatric surgery
- SerresWriterMEDICALAugust 2021 - September 2021 (1 month)For the French version of the website https://www.serres.com/, I wrote a dossier for clinic buyers.This dossier of over 3000 words details the advantages of the solution offered by Serres, based on comparative studies of suction systems.After two briefing meetings with the French sales representative and the content manager, I structured the text using the inverted pyramid plan.
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Education
- Master of Human Resources ManagementInstitute of Business Administration, Poitiers2012
- Master of Information and CommunicationISIC, Bordeaux1989
Certifications
- Copywriter / Concept-WriterLe Comptoir des Rédacteurs2020
- Web WritingComptoir des Rédacteurs2019