Freelancer profile translated to English.
Back to original languageAbout Wayne
✅ I will respond within the day
✅ I know how to adapt to your needs and your budget
✅ I have over 8 years of experience as an entrepreneur in the hospitality and food service industry, 7 years of experience in strategy consulting, and 1.5 years of experience in food tech.
Graduated from EDHEC Business School, I first worked as a strategy consultant in the telecommunications and media sectors. I then pursued my passion for food by training as a pizzaiolo and restaurateur, before opening a quality pizza chain. I currently work for a FoodTech scale-up, a leader in its field.
I am therefore passionate about the digital world, but also about the hospitality and food service industry, entrepreneurs, new projects, and SMEs looking to grow.
Why hire me?
⭐ You want to start in the hospitality or food service industry and don't know where to begin? I can help you create your business plan, conduct in-depth analysis of your business model, and anticipate key questions.
⭐ You want to raise funds and have materials to present to investors? I can create your pitch deck.
⭐ You want to raise bank debt / obtain a professional bank loan? I can help you prepare the presentation file for banks and your banker.
⭐ You want to create a financial business plan? I can also help you with Excel modeling.
My expertise
📊 Business plan creation
🎯 Market research & Competitive benchmarking
✍️ Formatting and writing your pitch deck
💰 Support for fundraising and bank debt acquisition
👨🍳 Creation and development of your restaurant
🍕 Design and creation of your menu and offerings
⚙️ Design and creation of your technical sheets
I will be happy to support you in your future project!
Wayne Lockhart
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Nantes (up to 50km), Lille (up to 50km)
Experience
- Scale Up FoodtechGeneral ManagerTECHJanuary 2023 - Today (3 years and 4 months)Paris, FranceCreation and Development of new virtual brands available specifically for delivery on UberEats & Deliveroo, for restaurateurs wishing to generate additional revenue.Management of a team of 20+ Key Account Managers and 20+ Sales Representatives.- Creation of platforms and brand identities for several virtual brands (5+ brands)- Creation and monitoring of the national development and deployment plan for virtual brands- Recruitment, training, and management of a team of 40+ Sales Representatives and Account Managers- Monitoring of performance and KPIs for each virtual brand (GMV, promotions, promotion rate, connection rate, error rate)
- Bricktop PizzaPresident & FounderRESTAURANTS AND FOOD SERVICEJuly 2015 - Today (10 years and 11 months)Founder and President of Bricktop Pizza, a restaurant chain specializing in quality pizza.Main activities performed:- Business plan creation- PitchDeck creation for investors- Creation of financing files for banks- Market research and marketing studies- Creation and analysis of restaurant menus
- Greenwich ConsultingCase LeaderCONSULTING AND AUDITSSeptember 2007 - August 2013 (6 years)Paris, FranceCase Leader, involved in various telecom and media projects in Europe, Africa, and the Middle East.Main assignments:- Digitalization of the company: redesign of customer experience, redefinition of processes and systems, creation of a digital brand image- Marketing program management for a leading provider of trade-related credit insurance solutions- Development of a 360° growth progress plan (Dominican Republic)- Coaching and training on marketing themes for the entire Marketing department / Implementation of an automatic reporting tool for monthly marketing KPIs- Due diligence in Africa for an MNO- Strategic investment opportunity in ISP project in Africa for an MNO- European benchmark of multichannel distribution strategies of telecom operators on SoHo and Business segments for an MNO- Anti-churn plan in East Africa for an MNO- Business segment marketing plan in France for an MNO- Marketing budget trajectories and marketing business review for several MNOs in the Middle East- Definition of digital axes for the "The Great Paris" project, identification of market positioning and investment projects for a public financial institution- Marketing program management for a leading provider of trade-related credit insurance solutions- Three-year distribution strategic plan for a French MNO- Launch of high-value segmented offers for a French MNO
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Education
- Master in ManagementEDHEC Business School2008
- PizzaioloEnzo Coccia | Pizza Napoletana School2014