About Wassim
- Needs analysis and strategic consulting
- Complete Zoho integration
- Customization of the tool according to your needs
- Data migration from other systems
- Training and skills transfer
- Support and maintenance
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- OvertoCEO-Project ManagerDIGITAL AND ITAugust 2018 - Today (7 years and 9 months)Paris, FranceOverto leads transformation projects for French SMEs, enabling them to improve their competitiveness and operational efficiency through automation and data.Our ecosystem of choice is the Zoho One ecosystem (CRM, Books, Analytics, etc.)
- Rodschinson Investment GroupHead of DigitalizationREAL ESTATEMay 2020 - October 2020 (6 months)Bruxelles, Belgium- Managed the development of a CRM solution that enabled the sales department to triple the number of clients they could track simultaneously.- Redesigned the sales process, establishing benchmark metrics, reducing customer exit rates, and clarifying subprocess ownership for better transparency and accountability of the sales force.- Supervised data migration from archives to the CRM solution in collaboration with the sales department, marketing department, and data entry specialists.- Recruited and managed Deluge and Python developers to create automated workflows on the CRM to reduce errors potentially made by sales representatives and ensure their compliance with processes.- Prepared and presented demos of developed automations and workflows to the board.- Identified and interviewed potential vendors with the sales and marketing managers who met our digital needs: SEO, SEM, softphones, financial valuation software, etc.- Supervised the production of asset valuation models and profitability analyses for the company's internal needs.
- OCP GroupProduct OwnerEDUCATION AND E-LEARNINGMarch 2016 - December 2017 (1 year and 10 months)- Built and implemented the digital strategy of the Africa Business School around 3 major axes: continental reach, excellent customer experience, and a unique value proposition in the region.- Used Scrum methodology for the implementation and monitoring of the product backlog for 3 digital tools: the Africa Business School website, a customized CRM, and a learning management system (LMS).- Improved customer experience by integrating digital resources into a unified platform and integrating the authentication system with that of organizational partners.- Developed dashboards containing key performance indicators (KPIs) to assist management in their decision-making.- Analyzed web analytics and conducted regular A/B tests, which led to a 50% improvement in conversion rates in 1 year.
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Education
- Master in Management - Specialization in Digital ManagementIE Business School2019- #8 École de Commerce en Europe (Financial Times, 2020) - #6 Master in Management dans le monde (QS Masters in Management Ranking 2020) - Modules: Digital Business Strategy, IT Project Management, E-Commerce, Technology & Innovation Management, Big Data Analytics, Programming for Management, Business Intelligence, Technology Analysis & Forecasting. - Dizaine de projets liés à la gestion du digital: CRM, marketing automation, stratégie, etc.
- Bachelor of Business AdministrationAUI University2015- Ranked top of the class and in the 99th percentile globally on the ETS Major Field Test. - Capstone project: Assessed financial health of Alliances, a major Moroccan real-estate company close to bankruptcy in 2015, providing strategic recommendations, some of which helped the company recover in less than 2 years. - Contributed to the international accreditation of the University’s Center for Learning Excellence by quantifying the impact of tutoring class on students through data analysis.
Certifications
- Certified Zoho CRM AdministratorZoho Corporation
- Certified Scrum Product Owner (CSPO®)Scrum-Alliance2019