Freelancer profile translated to English.
Back to original languageAbout Wassim
Senior visual identity and creative director, with over 7 years of experience in building consistent, scalable, and strategically anchored brand systems.
I handle everything from positioning strategy to final delivery: logo, complete graphic charter, typography, color palette, usage guidelines, and production assets. My projects range from institutional brand systems to corporate identities for growing companies.
Trilingual in Arabic, French, and English, I work effectively with clients in Morocco, France, the Gulf, and beyond.
Arabic
Native or bilingual
French
Conversational
English
Fluent
Remote only
Primarily works remotely
Experience
- ScaleDeskCreative LeadFILM AND AVJanuary 2025 - January 2026 (1 year)Tanger, Morocco• • Lead the full creative vision for a growing digital agency overseeing brand identity projects, design systems, and multi-platform communications from brief to final delivery.• • Direct and mentor a creative team of designers, establishing visual standards, workflows, and quality benchmarks across all client work.• • Own the strategic layer of brand projects: conducting positioning workshops, defining brand architecture, and translating business objectives into coherent visual identities• • Introduced motion-driven identity systems that extend brand behaviour into digital and social environments, increasing client retention and scope
- FormycomSenior Graphic SpecialistJanuary 2022 - January 2025 (3 years)• • Design complete visual identity systems from concept through to brand guidelines and production-ready asset libraries• • Develop logo systems, colour architectures, typographic frameworks, and visual language for new and evolving brands• • Collaborate with marketing, content, and product teams to align design output with campaign strategy
- Billboards MediaGraphic designerFASHION AND COSMETICSJanuary 2019 - January 2021 (2 years)Casablanca, Morocco
- Designed large-format visual campaigns for outdoor advertising, adapting brand assets across billboard, signage, and transit formats
- Collaborated with clients and account managers to translate campaign briefs into production-ready print artwork
- Ensured visual consistency across multi-site rollouts, managing files for large-scale print production standards
- Built layouts optimised for high-resolution output across varying display dimensions and environments
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Education
- DEUG, English Language and LiteratureUniversité Sidi Mohammed Ben Abdellah2019DEUG, English Language and Literature
- Specialized Technician DiplomaCollège LaSalle2021Specialized Technician Diploma
Certifications
- LottieFiles for After EffectsLottieFiles2025
- IELTS General Training B2IELTS Official2026