Freelancer profile translated to English.
Back to original languageAbout Wassim
Hello 👋
I'm Wassim, a Freelance Product Designer.
I design innovative, useful, and human-centered products and services, while ensuring they meet business objectives. I am independent but I always work in a team, adopting an agile approach.
Here's an overview of my skills:
Methods 📖
- Agile and Scrum
- Design Thinking
- Design Sprint
UX 📝
- Ergonomic and heuristic evaluation
- User interviews
- Focus groups
- Experience maps
- Personas
- Ideation workshops (Card sorting, 6to1, Brainstorming)
- User testing
- Wireframing
UI 👨💻
- Prototyping
- Design Systems
- Responsive Design
- Art direction
- Mobile Design
- Interaction design
Software 🖥
- Figma
- Adobe XD
- Sketch
- InVision
- Illustrator
- InDesign
Do you have a project and want to discuss it? Feel free to contact me 😄
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 10km)
Experience
- L'OréalProduct DesignerFASHION AND COSMETICSSeptember 2025 - Today (11 months)Paris, FranceContext:As a Product Designer, my mission is to support the redesign of Power BI dashboards used for the group's commercial strategy steering. These tools are used to analyze revenue and are essential for strategic decision-making. The objective is to optimize the user experience of the dashboards by making them more intuitive, clearer, and visually appealing, while considering data and business challenges.Mission:- Needs gathering and identification of user pain points (workshops and interviews).- Optimization of user journeys within the dashboards (navigation, filters, KPI access).- Redesign of the graphical interface and modernization of the UI.- Creation of data visualization-oriented mockups and prototypes.
- France TélévisionsProduct DesignerPRESS AND MEDIADecember 2024 - June 2025 (6 months)Paris, FranceContext:As a Product Designer, my mission was to design new pages and features for the 1ère Outre-mer website and application.Mission:- Wireframing and feature design- Design System update- UI mockups design using Figma.
- BNP ParibasProduct DesignerBANKING AND INSURANCEJanuary 2024 - July 2024 (7 months)Paris, FranceContext:BivwAk! is the transformation hub of BNP Paribas.As a Product Designer, my mission was to create a responsive website from scratch, allowing users to get an estimate of the Energy Performance Diagnosis (EPD) for their homes.Mission:- Wireframing and feature design- Design System creation- UI mockups design- Front-end integration using Weweb (low-code tool)- Generation of visuals using generative AI
Reviews
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Education
- Master in Digital MarketingINSEEC Business School2017
Certifications
- Google Analytics Individual Qualification CertificationGoogle2019
- SCRUM - Product Owner CertificationScrum.org2020