Freelancer profile translated to English.
Back to original languageAbout Wassef
With over 10 years of experience in digital communication and influence, I support companies and institutions in developing innovative and impactful communication strategies. My expertise ranges from social listening, where I leverage a multitude of tools to analyze trends and online engagement, to creating intelligent AI-powered chatbots to optimize public interaction.
Currently, as a lecturer in digital influence at the Gustave Eiffel University, I train the next generation of professionals in modern communication and influence techniques. My achievements include managing large-scale communication campaigns, developing strategic communication plans, and creating engaging content that has reached millions of people.
I am passionate about digital innovation and strive to stay at the forefront of new technologies to offer my clients tailored and effective solutions.
French
Native or bilingual
English
Fluent
Arabic
Fluent
Italian
Basic
Can work on-site
Paris (up to 50km), Lille (up to km), Bordeaux (up to km), Marseille (up to km), Aix-en-Provence (up to km)
Experience
- Our Common HomeCampaign ManagerJune 2023 - Today (3 years)- Leading innovative campaigns to promote environmental sustainability among conservative groups in France, aligning with traditional values for broader impact.- Expert in strategic campaign planning, execution, and community engagement, fostering grassroots support for practical sustainability actions.- Skilled in partnership building, managing collaborations with political figures, community leaders, and NGOs to amplify campaign reach and effectiveness.- Developing creative campaign themes and strategic communications to resonate with conservative audiences, using both traditional and digital media platforms.- Managing resources efficiently, ensuring optimal use of budget and assets for campaign success.- Proactively identifying and mitigating risks, ensuring campaign resilience and adaptability.- Advocating for innovative, practical solutions for sustainability that align with conservative values, influencing policy and public opinion.- Bridging the gap between conservative viewpoints and progressive environmental actions through policy advocacy and stakeholder influence.
- MCISocial and Influence Senior ConsultantAugust 2022 - February 2024 (1 year and 6 months)Paris, France- Spearheading brand development and strategic planning.- Creating and refining internal outreach tools.- Providing lead recommendations for business growth and development.- Managing a diverse range of client projects, including work for private firms, embassies, and governments.- Conducting in-depth social media investigations to inform and guide strategic decisions.- Executing comprehensive social media investigations to provide actionable insights and drive operational excellence in strategic decision-making.
- CIVIPOLSenior Communication ConsultantJanuary 2021 - Today (5 years and 5 months)- Writing research articles on the theme of extremist excesses within alternative education methods- Investigation of homeschooling platforms with characteristics favoring radical phenomena- Creation and animation of workshops linked to this topic for practitioners and politics
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Education
- Master in Lobbying, Consulting, and Strategy - specialization in Digital CommunicationSciences Po Aix en Provence2016
- Master in Information and Communication, specialization in Advanced Studies in Communication and MediaEJCAM - Aix-Marseille School of Journalism and Communication2015
Skill set (18)
Categories
- Other