Freelancer profile translated to English.
Back to original languageAbout Warda
With over 7 years of project management experience, I have worked in a wide variety of environments: luxury, startups, agencies, retail, branding, marketing, and education. Working on these different issues has allowed me to develop unwavering adaptability and a keen understanding of the specific challenges of each sector.
Curious and versatile, I am used to quickly immersing myself in a new universe, effectively structuring a project, and coordinating teams to ensure smooth and efficient execution. I am involved in strategic as well as operational missions, with the ability to juggle between a long-term vision and optimizing daily actions.
My strength lies in this diversity of experience: it allows me to bring a global perspective, quickly identify growth levers, and adapt methods according to the specific needs of the project. Rigorous, responsive, and results-oriented, I ensure that each project moves forward with clarity and efficiency.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris 2e Arrondissement (up to 50km)
Experience
- The Estée Lauder CompaniesCreative Project Management - Kilian Paris & Frederic MalleFASHION AND COSMETICSFebruary 2025 - Today (1 year and 6 months)Paris, FranceRetail & Merchandising project management for the brands Editions de parfums Frédéric Malle & Kilian Paris
- L'Oréal SA - L'Oréal FranceProject Management - International Marketing Department Lancome (Retail Education)LUXURY GOODSJanuary 2024 - September 2024 (8 months)Retail Education & Retail ExcellenceDuring my experience at Lancôme in Retail Excellence and Education, I had the opportunity to work on various issues such as:Organization and facilitation of international seminars for trainersDevelopment of premium skincare training materials adapted to the needs of trainers and field teams in collaboration with the scientific department & marketingCreation and distribution of digital and physical educational content (self-learning, in-store activities, facilitator guides, training materials).Design and facilitation of innovative workshops to enhance the in-store customer experience.Management and coordination of the training calendar, including planning of locations, participants, and content.Collaboration with marketing, digital training, and external agency teams to design impactful educational tools adapted to international markets.Development of programs to strengthen the skills of Retail Training teams in soft skills (customer relations, storytelling) and hard skills (sales techniques, sales ceremony).Creation of operational tools for field teams: Art of Gifting, Art of Clientelling, uniforms, service menus, etc.Organization of round tables with field teams (BA, Retail Managers) to gather feedback and adjust training content based on needs.
- L'Oreal Groupe Travel RetailProject Management - Lancôme Armani & Designer fragrances (Visual Merchandising & Retail Education)LUXURY GOODSFebruary 2023 - January 2024 (11 months)Levallois-Perret, FranceAs part of my visual merchandising missions at Lancôme, I led Lancôme's visual strategy, a premium and TRI AXE brand (skincare, fragrances & makeup) for the EMEA Travel Retail zone. My responsibilities included:
Visual Merchandising
- Development of visual strategies adapted to regional specificities (e.g., Middle East specific muses or unretouched for Nordic countries in compliance with local regulations).- Writing strategic guidelines for visual merchandising, tailored to store types and their particularities.- Management of pop-ups, animations, refits, and new store openings, with specific adaptations based on shop type.- Weekly coordination with Retail Design teams for store refits and openings, as well as with marketing teams for animations.- Emergency management and rigorous monitoring of installations with local suppliers and service providers.- Supervision of photo reporting to ensure proper execution of guidelines in the field.- Presentation of key information shared by marketing & retail design teams to ensure their integration into visual merchandising developments.Retail Education- Preparation of training materials for product launches, intended for trainers.- Organization of local seminars to present new products and align teams on brand strategies.- Coordination of training initiatives in collaboration with marketing teams to ensure perfect consistency with ongoing campaigns.- Development of programs to enhance retail excellence by improving customer engagement and in-store performance.- Integration of storytelling aligned with the brand's luxury image to enrich the in-store customer experience.
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Education
- BBA - International Marketing & BusinessAmerican Business School2015Business Finance Business to Business Marketing International Business International Finance International Marketing Strategic Management International Relations Communication Techniques/ Speech Creating and Developing Luxury Brands Doing Business in Asia European Business Strategies Fashion Brands and Consumer Behavior Import Export Impressionism Intercultural Studies Introduction to Psychology Introduction to Sociology Japanese Organizational Behavior Personal Selling Principles of Marketing
- Web DeveloperWebForce32017HTML5 - CSS3 - Responsive Design - Javascript - PHP - Base de données MySQL - Framework MVC - Initiation NodeJs (Création de routes + API REST) et Angular JS - GitHub